Andrew,
How is he getting fewer cookies stripped. None of that makes any sense. A cookie is a cookie. Going directly to the affiliate doesn't change that. You still have a cookie, and if the user does not purchase right then, their cookie is just as likely to get stripped as anyone else.
This is something that needs to be dealt with on an industry wide level. With all the trade shows and groups making money off affiliate marketing and internet marketing, it seems like a good idea for one of them to actually do something to help deal with issues like this. It is likely going to take a collective effort to get the spyware software makers to adjust things so such things are not automatically removed.
I am still confused over how going directly to a merchant leads to less cookies being stripped.
How is he getting fewer cookies stripped. None of that makes any sense. A cookie is a cookie. Going directly to the affiliate doesn't change that. You still have a cookie, and if the user does not purchase right then, their cookie is just as likely to get stripped as anyone else.
This is something that needs to be dealt with on an industry wide level. With all the trade shows and groups making money off affiliate marketing and internet marketing, it seems like a good idea for one of them to actually do something to help deal with issues like this. It is likely going to take a collective effort to get the spyware software makers to adjust things so such things are not automatically removed.
I am still confused over how going directly to a merchant leads to less cookies being stripped.