Have any affiliates been busted for false advertising? I mean even a top 3 review site is false advertising if the creator of the website has not used all 3 products etc.
Good question. I also see more affiliates using terms/disclaimers pages that basically say "Oh, yeah, this is all made up". I wonder how much protection those actually provide. When you think about it, though, how many scammy products are pushed on late night TV with disclaimers like "Dramatization - not actual customers", "Your results may vary", etc.? At what point does it go from "buyer beware" to out-right false advertising?
Also, back to the original topic...I'm not sure about Canada, but in the US, there's more ways to setup your business than most people realize, and they are all different - I've noticed a lot of people using S-Corp and LLC interchangeably, but they're completely and totally different.
You can organize as:
1) Sole proprietor
2) Partnership
3) C Corporation (Incorporate as a corporation)
4) S-Corporation (Incorporate as a corporation, file an s-corp election)
5) Single-Owner LLC (Incorporate as an LLC with one owner)
6) Multi-Owner LLC (Incorporate as an LLC with more than one owner)
You'll want to talk to a lawyer and accountant who is knowledgable in the differences, but to sum up one key difference - with pretty much everything except a c-corporation, your profit at the end of the year (or your share, in the case of partners) passes through on to your own, personal tax return. The downside to this is that the profit ends up on your tax return even if you don't take the money out of the company - i.e., if you see a $100,000 profit one year, but leave $20,000 of that in the bank at the end of the year to use on next year's campaigns, you're still taxed on the full $100,000 profit. The upside is the business pays no taxes - it all passes on to you as an individual, and you pay everything on your personal tax return.
However, you do NOT want to pay self-employment tax. It's a pain in the ass. Sole propietors pay self-employment tax, and I believe some forms of LLC's pay it as well.
With a c-corporation, you are only taxed on your personal taxes on what the corporation actually pays to you each year. However, the downside is, the corporation also pays tax. So if the corporation makes $100,000 in profit, but you pay yourself $80,000, you'll end up with $80,000 of taxable income on your personal tax return and $20,000 of taxable income on your corporate tax return.
I really prefer s-corporations and c-corporations over LLC's, but the key is to find an accountant, discuss how much money you make, how you usually run your business, what your expenses are, the type of benefits you want to pay yourself, etc. and figure out what they're most comfortable with. Then, read up on the particular form of corporation/LLC/etc. they recommend so you understand it - there are a number of tax deductions I've discovered just by reading up on the differences between s-corporations and c-corporations, for instance.