Smart Phones + Mobile Advertising = Winning ($$$)

[cheezile]

I set up a couple of test campaigns that were just direct linked to see the exact difference between ad clicks and clicks who actually end up on the page, and it was HUGE. You never had this issue? I think it might just be that people expect something to happen within the app, so when the browser randomly launches they just close it.

I've had this same problem, at least a 40% discrepancy and I've seen up to 60% on some networks. Make sure there aren't many redirects setup as it can cause the browser to crash (even happened when I tested a link on my iphone 3).

But yeah I'm guessing most people don't mean to click the ad and instantly click the android back button or iphone home button instantly.

 

[BigWill]

I've been working with Admob for a little while and it's alright. The issue I have is literally 99% of the traffic clicks the ad and then closes the browser before it even loads, so you can send 10k clicks and get like 50 actually end up on the lander. But of the ones who do end up there, conversion rates are much higher than web. Been trying to figure out how to stop people from dropping off but haven't figured that out yet, you got any tips?

people drop off because they are accidental clicks. 90% of the time the ad pops up as you are pressing a button