SEO Help

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All of you have given me great advice! Thank you so much. After reading your responses, I'm F*****...aren't I? This is going to take too long to start all over over again and by the time the seo is completed, I'm afraid my business will be long gone. In the meantime I guess I need to focus on ppc. Even though I have handled it for 8 years, ppc has changed, Google is a nightmare, and msn sucks. Should I hire a company to handle a local ppc campaign for me? Is there a company out there? I need a min. of 100 new customers a day to stay in business. Thanks again!
 


100 new customers per day to stay in business? That seams like a hell of a high number for LOCAL search targeting apartment seekers in the metro texas area. Lets say you can convert the vistors to a lead at 10% which im sure you cant with those landing pages, you would need 1000 unique LOCAL apartment buyers per day to visit your site. Seems like your expectations may be unrealistic.
 
100 new customers per day to stay in business? That seams like a hell of a high number for LOCAL search targeting apartment seekers in the metro texas area. Lets say you can convert the vistors to a lead at 10% which im sure you cant with those landing pages, you would need 1000 unique LOCAL apartment buyers per day to visit your site. Seems like your expectations may be unrealistic.

Agreed
 
100 new customers per day to stay in business? That seams like a hell of a high number for LOCAL search targeting apartment seekers in the metro texas area. Lets say you can convert the vistors to a lead at 10% which im sure you cant with those landing pages, you would need 1000 unique LOCAL apartment buyers per day to visit your site. Seems like your expectations may be unrealistic.

That's too high? I used to get this conversion amount or more, back in the old days of ppc....now it's a fantasy...I am getting about 15 leads a day.
 
the landing pages just don't seem well optimized to conversion. If you are currently getting 15 leads a day on this I do think you will have a hard time getting to 100 unless you are going to seriously increase your spend.
 
All of you have given me great advice! Thank you so much. After reading your responses, I'm F*****...aren't I? This is going to take too long to start all over over again and by the time the seo is completed, I'm afraid my business will be long gone. In the meantime I guess I need to focus on ppc. Even though I have handled it for 8 years, ppc has changed, Google is a nightmare, and msn sucks. Should I hire a company to handle a local ppc campaign for me? Is there a company out there? I need a min. of 100 new customers a day to stay in business. Thanks again!

FFS do not hire a local search ppc firm.
 
i dont see them ranked for "search engine optimization" or "search engine optimization texas" so they suck
 
It concerns me that the search company told you that you would get results in 2-3 weeks. SEO should be considered a long term prospect, it can take a while to make any gains in the rankings. First step is to remove any technical barriers that are preventing your site getting fully indexed, then move on to clarifying your site themes and content / backlinks etc.

Someone mentioned SEOMoz... not sure if it's on the members area or not but there are some in depth articles on SEO, pretty much giving you a SEO101... it's not a bad starting place and will also help you decide if your SEO firm is giving you good advice or bad advice.
 
Not to be a distraction, but the real estate market is a mess in most cities. The only houses that are selling in some sunbelt states are distressed sales.

You also need to be considering the changing market. It might be fixed in a few months but it might not be. Maybe that is why conversions are way off.

Is the Dallas market like this? Only foreclosure prices get offers?
 
I work for a real estate company.

Firstly what you need to do is get rid of the SEO Firm.

Secondly you need to develop your company branding. Make people search for your company, not what your company does - I find this works wonders for estate agencys. People trust a brand more than they trust a listing on a page.

Another method I have used to relative sucess is feeding your home data onto a 'Sell Your Home' type of website. Not only does this increase backlinks but can be invaluable when the extra residual cash starts coming through for advertising.

Think outside the box and stop hiring firms to build links!
 
Thanks again for the continued advice. I guess I should have been more specific about my business. Our site is for apartment locating and we cover the state of Texas. We dabble in houses but it's rare. Yes...the market all across the board is terrible right now. Yes...there are foreclosures all over the place and even huge management companies that own multiple properties are foreclosing too...I have never seen anything like this before. So, lately it's been really hard to make a living because if the apartment community forecloses or the complex doesn't have good cash flow, we will not get paid. My business, well heck all business, is a numbers game...the more customers we have, the more we will make (or at this point stay in business). So, to maintain our business, seo is very important. Just a side note....Linkworth has not responded back to me from yesterday after numerous calls and emails....I am so upset and feel like a wasted 3 months for nothing! UGH! Can you tell I'm frustrated!?!?! Thanks again for everyone's advice, emails, etc. That's why I came here....I knew I would get truth and I did! :)
 
Listen, the guys at Linkworth are super great when it comes to links. But from what I've seen, that's all they know. They're not great at on page optimization. And to be honest, they're not all that good at hiding from Googleslaps either.

I had several sites with Linkworth (as a publisher) and was making decent coin selling text links through them. But I got spanked by Google for paid links. I've since removed all Linkworth paid links from my sites and they're slowly starting to recover. What this means for you is that you need to find out which sites they're putting your links on and make sure those sites still have juice to pass. There's a good chance they don't and your pissing away that monthly payment.

At this point, I'd advise that you look through your contract and find a way out. Then put that money into PPC to keep you afloat until you can get some real SEO work going on your site.
 
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