It would be up to the buyer to verify the claims, and I have no opinion either way.
But... I have had a couple of website in financial niches that only had 3k - 5k organic uniques a month, low Alexa ratings, and averaged about $1 an impression (i.e. $3k - $5k).
You guys know that it depends upon traffic qualify. Some keywords are golden, and will convert at 20%, and others will convert at 1%. I just would not dismiss this claim out of hand.
Also - I think he's saying that the money is in the list he's developed over time. I know that when I've been able to build up a list that every emailing would bring in sales.
And my websites were very plain - but they did have real content (from licensed professionals) to try to establish authority with visitors. What webmasters think are nice looking websites is one thing. Delivering the information that the surfer is looking for on SEO optimized pages is another thing. Sometimes you can do well even if you are not good at everything. (Ugly Websites R US)
And I sold one of them to a large (and smart) company for a several times what this guy is asking for. I had to help that company with tons of due diligence though, so much it made me crazy - and I would advise any potential buyers to remember that before you buy.
But again, the content on my websites had value. And even though my traffic wasn't huge, I ranked on some "money" words. But I would imagine that if I had offered to sell it here you guys would look at the plain design and Alexa ranking and say things to hurt my feelings. :food-smiley-010:
I don't see anything wild abuot his claims on the basis of traffic.
I am not crazy at looking at a website that is just built upon pages of affiliate links, but who knows if surfers care or even notice?