Mike:
That's a straight up legit answer and I appreciate it.
My app was submitted via my company's domain where I work at night, maybe that had something to do with it.
My POV was, as was pointed out, there are a bajillion networks i.e. fierce competition and I couldn't understand why I was rejected offhandedly when there are so many places to go. I didn't accept 'your site doesn't fit' because obviously one can build a site for whatever purpose; I thought it was a quality vetting and that blog is getting organic search traffic where it's in the number 1 SERP spot for longtail key phrases already.
I'll regroup and give my cherry time to dry out some more. Thanks for the response.
There are tons of networks to work with, but youll find out that there are only a handful of networks you will make real money with. For example you hear about Acai as the hot offer, well not every network has the best acai offer, yeah most have acai, but only two offers work well right now, the same goes for offer in other big niches like ringtones, dating, etc... its usually the top 5 networks who have the best offers.