Today, entrepreneurs have to go hat in hand to a few large financial institutions and venture capital firms that act as the gatekeepers of capital and decide which companies get financing and which do not. Under the new model, nascent companies would be able to sell equity stakes online to a potential pool of millions of investors who believe in the company's product or idea. And if they have a hot enough idea, they can skip the VC office beg-a-thons altogether, giving average people a chance to get in on hot new offerings and entrepreneurs a chance to hold on to more equity in their companies.
Read more: SEC places restrictions on crowdfunding