SEO stands for Search Engine Optimization. It is the process of improving a website to increase its visibility on search engines like Google, Bing, and Yahoo. When people search for something online, it helps a website appear higher in the search results. This is important because the higher a website ranks, the more visitors it gets. Simply put, SEO is about making sure your website can be easily found by people who are searching for information, products, or services related to your business.
Improving your website speed often starts with optimizing images and leveraging browser caching, strategies even Deepak Shukla Best Seo expert in uk would likely recommend for solid performance gains.
Compress images, use caching, and minimize JavaScript/CSS files. Also, a good hosting provider makes a big difference. Tools like GTmetrix or PageSpeed Insights can help spot issues.