Salespage not converting?

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ohgod123

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Aug 4, 2010
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So I recently decided to hop into the gaming niche and I selected a Clickbank strategy guide for the game. I initially made two review pages for A/B testing and sent PPC traffic to the page. I got the clicks and was getting about a 7% CTR to the Clickbank page. No sales

I then decided to change things up and I decided to write a review on the guide instead - better results this time with a 27% CTR to the Clickbank page. Still no sales.

I understand that there could be a million factors here, but do any of you have any ideas as to what the main factors could be? The Clickbank product actually does very well for itself but the landing page looks like there are a tons of distraction and no real call to action. I'd like to at least figure out some ideas before I go dumping more PPC cash on this thing.

Thanks guys!
 


prolly the target market is not "sales" worthy. Who plays the game? 13-18 yrs old? to make decent money off an offer you need atleast 25+ people playing the game. Its not that teens dont have credit cards but you are more likely going to convert for people about 20-25+. Check the game demographics
 
What numbers are you basing the no conversions rates on? What is the traffic source?
 
ohgod123 said:
The Clickbank product actually does very well for itself but the landing page looks like there are a tons of distraction and no real call to action.
Click to expand...

If that's the case and it's a proven seller (i.e. high gravity and popularity) then your problem is your traffic source, your presell, or most likely both. It's impossible to give any more advice based on the info you provided.
 
It may just be your copy. Biased reviews work less time than not. Users are hip to that these days. Your page could also look like a million other clickbank products out there. Typically when I reach a page that smells of a clickbank product the only reason I stick around is to see the line of bullshit this page is touting. Think outside thebox. Don't do what everyone else is. Ull just be jumping into a bucket of crabs.
 
It's not your copy on your landers, obviously, because you ctr's are pretty decent. It's probably one of the two:

1. You're not sending targeted traffic (including age filtered traffic).

2. The offer is no longer converting as well as it had in the past. Is interest in the game itself wanning? Something to think about.
 
metrikcap said:
It's not your copy on your landers, obviously, because you ctr's are pretty decent.
Click to expand...

Decent CTR != Properly Presold Visitor.

Not as straightforward as that. For example, a link above the fold will (in many cases) get a much higher CTR than one buried deep in a paragraph below the fold. However, if the copy is tight, the latter can and will result in a substantially higher conversion rate. In fact, the first (hypothetical) link could kill the sale entirely because the visitor is rushed to the salespage without being presold first.
 
targeted traffic comes to mind as well
are your users old enough to have a credit card ... what is tricky about gaming is that there's teens searching up terms who can't make purchases.

I'm assuming the CB product you're promoting requires a CC
 
Hey everyone,
Thanks for all the replies. Here's some things I forgot to mention:

- I did some demographic research via Quantcast and Alexa. I narrowed it down to ages 13-35. Men only. I only targeted the countries where the game was played in English.
- The traffic is coming from Facebook but I made sure their 'Likes' are relevant to the game. The CTR is decent on FB at around .17

@megatabbers - this could be true. there's a link in the first paragraph. I'll try removing it to see if anything happens.

Any other ideas?

BTW: megatabbers I PM'ed you
 
13-35 too big distance. How many clicks you have seen already ? I was able to direct link on FB and sold some game guides in summer, it was arounf 150 hops for sale, still not that good
 
I tried direct linking to the landing page but same result -- no sale. As it stands now I have 801 clicks for my sales page. The review page just went up yesterday so I'm crossing my fingers.

I'll try changing the demographic too.
 
Target people who are more likely to have a credit card or paypal account. Most 13-18 year olds are only going to give you a curiosity click.

They are probably making up for the bulk of your shitty clicks.
 
So I've made these adjustments:

- Age is now 21 and up - CTR has increased to .20 on FB
- I have removed the initial first link and the onpage CTR to the sales page is still decent at 22%

Still no sales :( Here's the thing: the actual product page is really shitty and has distractions going on everywhere. I don't understand how this thing is selling, but it is. I 've tried directly linking to his sales page and directly linking to the shopping cart, but both have resulted in no sales. Wtfff is going on? :eek:
 
Anytime I've ever pushed CB products successfully has been through email.

What if you bought the ebook you're selling and make a "first chapter review copy" or a basic summary of it and let them download it (after giving you their email to send it).

In email, you can say stuff like: "This guy is a FREAK in the Global rankings, but I think his dad made the website or something, because it reads like a sales pitch... but the book is AWESOME! GO GET IT AND START PWNING NOOBS!"


Basically, you can dog the site while boosting the product and justifying the price, at the same time building a list you can hit up later for other stuff.

Whatever you end up doing:

Think. Outside. The. Box.
 
Really odd - last year you find a clickbank affiliate asking for help with campaigns you'd get nothing but dick(s). You're actually getting useful help from good members too.

Some might be cringing but +1 to WF for the recent tolerance to CB.

OP - Switch products NOW. 801 hops and no sale - even if it has high grav you're probably overlapping other aff's a lot. When I look at logs of my popular programs I often see people going through 4-7 aff's before finally making a purchase.

You might be JUSSSSST under the threshold of having convinced your buyer, and the next guy is getting the sale with less effort (or more), or it's just too saturated for you to enter blindly like this and test until you're marginally profitable. There's tons of goldmine products with low competition/gravity I would rethink what you're promoting and next time choose 2-3 products at once and test/tweak all of 'em. Increase your chances of finding a good opportunity/profitable path faster.

Go back to the marketplace and look into something you yourself can reallllly write your ass off about because you love the topic and it comes to you naturally. Just got over another thread reaming the wafo guys and their long copy but utilize looooong copy in at least one of your tests (I know, you're thinking 'wtf - long copy lander to long copy sales page f* that's 20min my customer is not going to stick around') < Don't limit your thinking. CPS is a lot different than anything else and you need to pre-sell with finnesse and skill.

^ Still having said all that - pick a product between 50-150 grav, that you're convinced you'd buy if you read the sales page, and start your competitive intel from there. I could chuck 800 direct hits blindly at any pre-chosen product using the formula above and would almost guarantee at least 1-10 sales, way more with a great lander/tease. *Gaming is a bitch as it's younger demo's w/mommy's card 80% of the time.
 
thanks for all your help guys - really valuable shit. i'm all repped out for today but i'll be back tomorrow to give credit where it's due :)

@ncmedia - It looks like there are only two game guides that have good gravity, so I'll take a look at the other one. Although it does look like the one I'm trying to promote is the authority guide.
 
^ Yeah the underdog is good sometimes but it sounds like the niche/sub-niche is out of your league. Think outside the niche - far - target easier demo's w/money. Average dick/jane 18-45's in mid-upper class that buy shit they need/a solution to probs, or a desire... Much easier conversions imo when starting the CPS world.
 
If you're a CB affiliate and has no products, you're a dumb shit. Look at the bold portion below. Do you want to be someone's bitch?

ncmedia said:
Really odd - last year you find a clickbank affiliate asking for help with campaigns you'd get nothing but dick(s). You're actually getting useful help from good members too.

Some might be cringing but +1 to WF for the recent tolerance to CB.

OP - Switch products NOW. 801 hops and no sale - even if it has high grav you're probably overlapping other aff's a lot. When I look at logs of my popular programs I often see people going through 4-7 aff's before finally making a purchase.

<snip />

^ Still having said all that - pick a product between 50-150 grav, that you're convinced you'd buy if you read the sales page, and start your competitive intel from there. I could chuck 800 direct hits blindly at any pre-chosen product using the formula above and would almost guarantee at least 1-10 sales, way more with a great lander/tease. *Gaming is a bitch as it's younger demo's w/mommy's card 80% of the time.
Click to expand...
 
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