Case Study: Turning Pre-Landers into a Dual Income Stream
Imagine your pre-landers doing double dutyānot only driving conversions but also generating extra revenue. And thatās without any additional effort on your part. We say itās possible! Moreover, hundreds of affiliates already earn at least 10% extra on top of their ongoing campaigns. Thus, they lower traffic costs (as long as they acquire high-quality traffic).
In this case study, weāll dive into the ins and outs of additional monetization opportunities. Specifically, weāll use our split test to highlight how much you can earn with push subscriptions and the back-button functionality in just a week! Letās roll.
Push Subscriptions as an Extra Profit Tool
Your pre-landers serve several purposes: warming up your users before they complete the targeted action, overcoming common user objections, and conveying additional information that doesnāt fit within the creativeāall in all, they funnel traffic for direct conversions. By enabling push subscriptions, you can generate extra income from the same user base and boost your campaign ROI and LTV. Plus, you get a chance to re-engage subscribers repeatedly with new push notifications.
Note that you can monetize your pre-landers on RollerAds even when working with other ad networks. Our push notifications can synergize with your main campaign flow!
How Push Subscriptions Work
Just as publishers incorporate push notifications into their websites, you can do the same and watch your additional earnings grow. All you need to do is sign up for the RollerAds network as a publisher, add a special line of code to your landing page, and start building a database of subscribers. Once this setup is complete, the service will begin sending push notifications to your subscribers.
Note that you need access to the siteās root folder and the pre-lander code.
Push notifications function like a snowballāthe more your landing gains traction, the more subscriptions you acquire. While your database may be small at first, it can grow into an avalanche over time. The number of subscribers you have will ultimately determine your income.
Adding the push subscription tag takes minutes, and our managers are always ready to help integrate the HTML code into your pre-lander.
For your convenience, weāve created a step-by-step guide on setting up a publisher account and installing a push subscription tag into your pre-lander. Letās walk through the process together.
Push Subscription Set-Up Guide
1. Go to the
Sign-up form and register as a publisher. Make sure your advertiser and publisher account emails are different. After registration, you can add your pre-lander yourself or contact your manager for assistance.
2. Add your website.
3. Your domain gets a unique serial number (e.g., ID 1299206). To activate it, complete the verification process by downloading the verification file and placing it in the root folder of your domain. Once added, click the āVerifyā button.
Once the system verifies your domain, its status will change to āActive.ā
4. Select a Push placement to create a push subscription code and get a serial number (e.g., ID 1448242).
5. After creating the Push placement, youāll receive instructions to install the push subscription code on your pre-lander:
- Download the service worker file to integrate the code.
- Upload the service worker to the root folder of your domain.
- Click the āCheck service workerā button.
- Paste the push subscription code into your pre-lander script.
- Upload the updated script to your siteās root folder.
- Save and refresh the server for the updates to take effect.
Thatās it! The push subscription code is now integrated into your pre-lander.
Case Study: Split Test on Push Subscription Earnings
In order to explain why you should put the Push subscription code to your HTML, weād like to share a case study with you. Specifically, itās a split-test: with and without push subscriptions enabled on the prelander.
For the test, we selected the following CpaRoll offers and launched them within a single campaign:
USāCashAppāCPL (
id 2200) CPA $3.5
USāCash App Gift CardāSOI
(id 2293) CPA $3.2
USāCashAppāCPL
(id 2198) CPA $3.5
Launching a campaign with several offers within a test is a common practice. This helps you easily compare their performance and identify which one works better or worse. Plus, you can disable an underperforming offer at any time without losing traffic or interrupting the campaign.
All offers had similar targeting requirements.
- Vertical: SOI Sweepstakes
- Geo: United States
- Device Type: Mobile
- OS: Android
The campaigns were launched with the following settings.
- Format: Push
- Bid model: SmartCPC
Then we selected a country suitable for the offer and set the Bidding strategy slider to the bid above average.
Donāt forget to set a daily and total budget (itās optional). In our case, we set a $20 daily budget and $100 for the entire campaign.
Set the subscription age to a minimum of 0ā3 days.
We also requested a whitelist of feeds from our manager and applied it to the campaigns (you can do the sameājust reach out to your account manager). Finally, we adjusted targeting for the desired device and OS.
We saved changes and sent our campaigns to moderation.
Once moderation was complete, it was time to optimize our campaigns. But before doing that, we decided to add an extra feature that would synergize with the potential monetization, i.e., the back button script. Letās dive into the details!
Back Button Script Explained
The Back Button script is a piece of code embedded in the pre-lander that tracks user actionsāsuch as pressing the back button or attempting to close a tabāand redirects them to another page. This helps retain traffic and increases monetization opportunities.
If a user tries to exit the pre-lander, you can adjust the script to redirect them to another page where they continue engaging with your content.
This allows you to seamlessly direct users to another link within your campaign at no additional cost.
When to Use the Back Button Script
- Boost campaign ROI by keeping users engaged.
- Reduce losses if your main offer isnāt performing well.
- Test different offers on users leaving your site.
Tip: Albeit efficient by default, this method can harm user experience if overused due to intrusiveness.
In our case study, we implemented the Back Button script to measure its impact and see the profit it might bring. It was specifically used in the pre-landers of the campaign together with a push subscription tag and remained active throughout the entire test period.
How to Add the Back Button Script
1. Request the back button script from your manager.
2. Create a separate campaign in your tracker and add an offer.
3. Add the tracking link to the script.
4. Incorporate the script into the pre-lander code.
Now, itās time to optimize our campaigns.