This is a quote from Diorex's blog.
Could someone please elaborate what this mean?
From my knowledge, if you type down a brand name in your homepage, and it comes up 1st on Google, you can bid on it? Doesn't make sense to me.
Could someone please elaborate what this mean?
Focus on brand names and otherwise prohibited keyword sets. Since there is no way to police exactly what you are bidding on, you can get away with bidding on the brand names in content, which can be very lucrative.
From my knowledge, if you type down a brand name in your homepage, and it comes up 1st on Google, you can bid on it? Doesn't make sense to me.