Everyone has hit on it, but being a good salesperson is key. I suppose that's the "hard" answer.
I recently did an online campaign to acquire clients. I used a Craigslist and Yellow Pages scraper and collected local business e-mail addresses, populated them in an e-mail marketing program (MailChimp), and blasted a few introduction e-mail pitches. Here were the results:
- Industries: Plumbers, Landscapers, Lawyers, Restaurants, House Cleaners, Pool Services, and Pest Control
- Services Offered: Web design and SEO/PPC
- # Contacted: ~1,200
- Timeline: 6 Days
- Avg. Open Rate: 25%
- CTR: 10-12%
- Responses: 7 Emails, 3 Phone Calls
- Conversions: 2 (Gym owner and landscape service)
Online selling is possible, but it's a different beast. My favorite clients have always been the ones I've developed good relationships with, and being able to develop a good relationship with someone is parallel to good salesmanship in many aspects. Plus, you'll actually be a little more excited to help them succeed, and that's good business.
Other options for marketing online:
- Reddit's r/forhire section
- Craigslist ads
- Backpage ads
- Google PPC (I spent a week and $400 testing this out as well)
- Elance.com, 99designs.com, Freelancer.com, Microlancer.com, ODesk.com
There seems to be a much larger barrier to entry with the "marketplace" web sites (with the exception of Microlancer.com which is newer and requires approval of providers as of this writing). You'll compete with a lot of people capable of providing the same services for more than half the cost. (Either they're overseas or they've automated something that you haven't)
And then sites like Craigslist and Backpage, while you'll get a lot of free eyes, are typically people with unrealistic expectations for their budgets (one person was offering to pay in freezer meals).
Reddit isn't a terrible choice. You'll get a few PMs if you market yourself correctly, but I haven't seen anything manifest from my measly two attempts there. Plus, you can't really spam yourself unless you want to risk getting your aged account
ninja-banned like I did.
But ultimately, I prefer (and would recommend) just scraping Yellow Pages, organizing the companies in an excel document for CRM, and devoting 6-8 hours of calling business owners (8am-3pm seemed like the most ideal times). Again, that's for local business owners.
Business development isn't a cakewalk. And once you actually get a few clients in, then you get to
manage them.
And that's a whole different story.
Good luck. Learn to sell.
P.S. Good clients > client volume