Promoting affiliate programs offline. what do you think about my plan?

[chris22]

so there is no way for a local loan company to come and start a PPC campaign.

Sure there is. Set the PPC adverts to show up in Houston only.

I did a strikingly similar project and didn't open an office for it. No need. You can still offer incentives to those who are declined and you can still advertise your site locally using print and different guerrilla methods.

 

[ToddW]

What are your affiliate companies going to say when you start doing 8 registraions per-day from the same IP, same computer with the same cookies etc. It's going to look like fraud. Good luck explaing to them what you are doing and convincing them otherwise. For all they know you stole 5 peoples licenses or SS cards and are entreing it all in yourself...

 

[Palmerville]

If you're going to have office space and staff, why not pay the franchise fee and step into the business and make the big $$$?

 

[roozbeh007]

Sure there is. Set the PPC adverts to show up in Houston only.

I don't mean you can't advertise localy on internet, it's just clicks are expensive even for local searches. I don't know what did you do or how much were you paying for each keywords. but if you mean paying $6 per click, then it would be much cheaper to advertise offline. search for payday loan in Houston, see how many of them are actually in Houtson. none. local advertising doesn't apply to these types of businesses IMO. online yellowpage listing or sponsor listing on local websites are the way to go.

 

[roozbeh007]

What are your affiliate companies going to say when you start doing 8 registraions per-day from the same IP, same computer with the same cookies etc. It's going to look like fraud. Good luck explaing to them what you are doing and convincing them otherwise. For all they know you stole 5 peoples licenses or SS cards and are entreing it all in yourself...

you can work that out with your affiliates. it's not you are referring fake leads. these are valid leads. these peaple ARE looking for payday loan.

 

[roozbeh007]

If you're going to have office space and staff, why not pay the franchise fee and step into the business and make the big $$$?

dude that costs atlease $40000-$50000 to start up. just the channel letters are around $4000-$5000. this thing cost a few thousands at the most. beside, why would I want to get into loan business? the way I'm doing it, there is no risk of lossing money no hassel of begging people to come and pay etc. this is the easiest way.

 

[Palmerville]

dude that costs atlease $40000-$50000 to start up. just the channel letters are around $4000-$5000. this thing cost a few thousands at the most. beside, why would I want to get into loan business? the way I'm doing it, there is no risk of lossing money no hassel of begging people to come and pay etc. this is the easiest way.

There's no hassle. You step right into the business. All the accounting systems and collection process is all setup. You just provide the store and employees. The payday load business is HUGE, what's $50K? It's nothing.

 

[DaveAP]

I think its a good idea, all-in-all. The only thing you'd need to do really is make sure that each of your programs will actually pay you on each incoming visitor.

What I'm envisioning, basically, is a little shop in a strip mall or something. Someone walks in, fills out their info, and then an employee enters in the leads. You get paid per lead (sounds like $20-60 per lead per company). Then each program responds to the user stating how much they're willing to payday loan the individual, and that money is wired directly to
their bank account.

Is that the formula here? Basically an offline location for you to do lead harvesting?

If that is the case, I think newspaper ads (especially, to be blunt, bi-lingual newspapers) would be effective because the whole reason you'd create an offline location for this is because these people aren't being tapped in to on a regular basis.

The downside is -- can payday loans actually front the money immediately? Can they create a Western Union account to manage the transfer or something like that? I think the strength of payday loan shops is the ability for someone to walk out the door with cash in hand.

 

[John]

No offense, but I think this is pretty stupid. More and more companies are increasing their internet advertising budget to nearly 25% of their overall advertising plan... why? Because it WORKS. Traditional media such as print and broadcast often DON'T work.

I beg to differ. Offiline advertising can be great. Why do you think there are so many commercials on television?

 

[Adsense Loser]

I beg to differ. Offiline advertising can be great. Why do you think there are so many commercials on television?

Offline advertising though TV and newspapers ect has been proven over time to work.

Online advertising is still new and the problem is the lack of transparency. So called blackhole traffic where the hits could come from proxies or paid surfers.

 

[Sitemaker]

I don't mean you can't advertise localy on internet, it's just clicks are expensive even for local searches. I don't know what did you do or how much were you paying for each keywords. but if you mean paying $6 per click, then it would be much cheaper to advertise offline. search for payday loan in Houston, see how many of them are actually in Houtson. none. local advertising doesn't apply to these types of businesses IMO. online yellowpage listing or sponsor listing on local websites are the way to go.

$6 per click is outrageous? and paying $60 per LEAD isnt?:anon.sml:

so im an affiliate. i pay $30 for clicks and 1 lead. $60. THE company could have spent that $30, and spent only $30 for a ppc campaign, rather than $60 for that lead