PPV landers. Is the design Important?

erifdekciw

New member
May 3, 2008
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I have some landers up right now with the basic 750x550 design and when I look at it with a resized browser i noticed the website doesn't all fit in and it would probably require someone to maximize the window to see everything a little better. The problem is that since my website is only 750x550 in size and basically only goes on the top left of the screen will this throw some people off if they maximize the window since its gonna be small and has a awkward design that really wouldnt look that great maximized?

should ppv websites be built in only that small space and never needing someone to maximize the window or does it matter that much?

The reason i ask is because i've been running some ppv offers and had some good success with a couple offers. But once i start seeing 2-3x ROI it seems to drop down after about 2 weeks. My frequency is set at 1 week now but should i be making it longer? I've tried different variations of the same lander that gave me great results. I've had some success so far is it safe to say that this would be my problem?

Also does anyone use keywords to target? I don't know how it works and how the ad gets served from keywords, but is it as effective as website targeting?



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A 750x550 website is pretty small and will probably show up without scrollbars for 98% of users.

What you need to do is dynamically scale the page or at least center it so that it won't look terrible at high resolution. I can imagine that your page looks a little silly sitting top-left on high res, especially with the window maximized (and I think a majority of users browse with the window maximized).

You could probably design for 1024x768 and still show without scrollbars for at least 80% of users.

You can get stats from various sources about browser resolutions... w3 is one (Browser Display Statistics)

Of course, if your traffic source is a bunch of people with 20 year old IBM computers running 800x600 then don't worry about it.
 
Btw, when I said I think a majority maximize that's just based on stats I've seen in the past. I remember reading that it's around 50% and it's probably quite a bit higher for Windows users than Mac users... of course it all depends on the resolution, I doubt someone with a monster 30" display browses fullscreen.
 
Btw if your PPV source is popups, then just design for that size...I'm hoping you would have figured that out on your own though and thus assumed you're doing interstitials or somethin.
 
Yea it's pop ups but because of different browsers and sizes it always seems to make the page bigger since the tool bars and crap people have usually make the actual browser window smaller. When I look at my sites at the resized amount half of the cta gets cut off.
 
That's a good point considering most of the retards that have PPV software installed also have every toolbar on the internets installed.

Whenever I troubleshoot family members' computers they have no idea the 85 toolbars that consume half their screen don't belong there.
 
In my experience people interact with pop-ups in two ways: Click the X or click through, if you page fits in 750x550 and is readable you will be fine.

I think the reason for your ROI dropping has to do with the userbase. If you are using a smaller network like Adon sometimes there just aren't that many users -> banner blindness sets in quick.