Old adwords accounts?

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Its not that hard to operate with a new adwords acc (i dont want to act like a smartass, im still a noob), i started an account like 1 week ago and i had to bid $.50 for keywords in one of my compaigns. After 2 days i had a few clicks and a CTR around 2%, and the min bid on my former $.50 keywords decreased to $.25-$.35 so i lowered all my bids to $.35. Too bad that i have to learn for my exams so i paused my compaigns.
 
Well..

I just found out an OLD account i had from a former employer, cancelled it but can reactivte it. It was madein November, dont remember if it converted well.

Do you think i should reactivate it under a different credit card number?

Since the account has been cancelled for a while, it'd be interesting to see what happens if you reactivated it. I wonder if Google would still show it as an older, slightly trusted account, or if it would be considered new and have less trust.

Just don't open too many AdWords accounts under the same name. I believe your only allowed to have 1, per their TOS. But maybe I'm wrong and you can have more, as long as you don't advertise the same keywords?
 
Why would an old, never-used adwords account sitting around collecting dust automatically have lower minimum bids than a currently active account? If that claim is even true... just wondering what google's logic would be with that. It doesn't make much sense.

I mean, if that was the case, you'd have a ton of spammer and blackhat guys buying accounts and letting them age a year or so before using them.
 
i remember reading somwhere that your adwords account starts getting better quality score after you spend over 1k or so. Dont know if thats true. Just try to keep your ctr up it will get better soon, but adwords is still by far the most expensive for me, even though i can get a great on quality score
 
Relevance is key. But adwords can be very expensive which is why you need to learn how to rank well in search engines as well as top sites.
 
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