re:
I've been browsing this forum for a number of days now, and as a CEO of a profitable internet holding company, and founder of several companies that have been sold, closed down or rolled into other companies, I've been looking at what is happening and where the market is going. Thank you.
First of all congratulations on the market niche that you are targeting.
Secondly. I have made 5,6,7 and 8 digit company sales in my life as an internet entrepreneur. Offcourse I was not the only partner in the companies above.
Like Jon, I've always had a superior target. I started with a 5 digit sale ($xx,xxx) and went up to 8 ($xx,xxx,xxx) after a number of years in the internet industry. Therefore I do see his point. But at the same time, I did make a number of mistakes, and did not sell a 'job site' I run to TMP Worldwide back then (used to be a parent of Monster). Which till this day I regret, because the offer was more then the value. The job site (after the dotcom burst), shut down.
But at the same time, being involved with a number of merchant bankers, learning the business, sitting on the board of a public company, I recall that sometimes we say: "we eat what is on the table". As another offer might not come back. It may, but it does not have to.
Also, my personal motto, is that I don't like working for the same company 2 or more years. Its boring. Its more to do with managing staff, rather then innovating. Therefore I personally always get out, when I get an offer...
Therefore, from my own experience. I would personally take the deal.
From what you said the deal is $16M. Is that cash, or is it some cash/debt. How would you 'value' that. Sometimes debt is good. For example. If the deal is $16M, make $5M cash, and rest $11M debt (at a revolving interest of 5-10%). You can do that. Therefore you have monthly or quarterly interest coming to you fro the $11M they ow you. There are a number fo things you can play around with. Make the debt convertible into shares.
Also you need to know (do your due diligence) of what the buyer is. Are they private. If so, if you take on debt, when will you cash out. Are they going public. What's their market cap. etc... etc... there is so many things to consider before closing a deal.
If I was the buyer and making that offer. I would first think WHY do I want to make this offer. And to me the number one reason is 'traffic', and what can I do with this 'traffic'. I also see from your 'header' that you will be moving into other services, then just the forum. Which Makes ALOT OF SENSE, and could bring in extra revenue for the buyer. Although I do think that achieving $2-4M/yr in revenues is very reasonable at your stage with all the services you tend to offer, the time to get there will be 1-2yrs. If you do have the patience, then I suggest you stick with it. But if you are like me and want to move onto the next 'hot' thing (web2.0), then I would cash out and start something new.
If you consider the $2-4M/yr in sales 2yrs from now, then the buyer is paying 4-6x multiples of 'potential' revenues. That's something you should not pass by.
This is my opinion. PM me if you do need advice. I don't charge for it
Marco.