Fuck, i just typed this whole elaborate reply and accidentally hit alt-r and now its gone, lol. Here's the abbreviated version.
Subways are individually owned by franchisees, at least here on the east coast that I know of. They are indeed a pain in the ass to get started, I should know, i've worked in and around them for 4 years on and off. The royalty is a nice fist-to-the-elbow up your profits ass, 10-13% right off the top with monthly inspections where, if you fail, they up it another 1-2 percent.
Lazy, that's interesting, maybe they have different corporate polices over in bloody england?
Also, corporate has pretty tight control over everything you do, but like any big corporation, i'm sure if you behave with them for awhile you can get away with things that normally you couldn't.
Okay, nice thing about this concept is you have free reign to offer any incentive you want. I wouldn't suggest email or zip submits, because the payout is too low to offer anything meaningful.
Lets try to focus on offers of 12-20 bucks where we know we can turn 100%ish profit after expenses.
The LP isn't even an issue, your prospects, theoretically, will be sitting right in front of you filling the form out. It would be wise to inform any company you find a good offer with that eventhough they'll be coming from the same ip, they are legitimate leads.
We're stuck on tanning incentive, which isn't bad, but people won't flock to it.
Couple good things the guy I saw marketing the cc offers had going.
1. Brand recognition - Everybody and their mother knows subway. He was allowed to use the logo in his flyers he passed out to the kids that said "come to subway to find out how to get a free 6-in sub" That played a huge part in it, and i'm sure helped it get viral pretty quickly. Plus, shit, everyone needs to eat, lol.
2. Specific agreement between the company he worked for and cc companies (BofA, citi, Capital One) to advertise offline for leads.
3. Specific agreement between the company he worked for and the cc companies to COVER THE COST of the incentive, meaning the 5-6 bucks was not out of his pocket. Fuckers.
3. It was before a recession, so the application requirements were very lax, didn't even need to get approved.
So, issues I can see so far. Your AMs will not give you credit for your commisions if you violate your terms by advertising offline when they said you can't.
I recommend finding an offer thats incentivizable and can be advertised offline, then running a small trial period (30 days) with your own capital covering the cost of the incentive, lets say up to 100 leads just to see if it works. At least thats how I envisioned it when the idea first came to me. lets keep juggling this, could be a cool case study.
