Oh well, maybe because it's not a phone but a device that allows you to basically have instant access to the sum of all human knowledge (wikipedia and google).
Or maybe because it's a futuristic dream come true when we have wireless tablet like devices with cameras, amazing touch sensitive screens and processors with 3d rendering capabilities our table computers didn't have just a few years ago?
Not having a deep appreciation of highly advanced affordable technology almost anyone has access too - that's what I don't understand. How could you NOT be amazed by today's cellphones?
^ this. fuckin microSD cards the size of a pinky nail with 64gb's of storage and mobile processors in the multi-gigahertz range... My first computer was the size of a god damned shipping box yet only had 64 kilobytes of ram and had a primary storage device the size of a dinner plate (8 inch floppy). Phones are fuckin crazy.
Also a bit off topic but how cool does this have to be for deadmau5? I mean commercialism aside.. getting to rock an entire city and have your shit blasted up on the side of a whole tower? He must have been cumming in his pants while doing that.