NEW Facebook Ads

NEW POLICY IN EFFECT

I know why my 1,500 ads got canned yesterday. Pretty much any email/zip submit is now done on Facebook. From what my rep told me they got a lot of neg feedback on them not actually being 'free' and that they have moved towards full disclosure. All ads now 'must clearly state any and all requirements and be more clear about 'participation' and what it entails.

They have effectively just killed the entire zip/email submit niche. I doubt to many people are going to fucking click through when they read must complete 2 platinum 1 gold and 3 silver offers to qualify.

If they keep taking away basic marketing principles what the fuck are we going to be left with? People dont buy shit on Facebook so it really limits your choices.
 


From shoemoneys blog;

We’ve received significant negative feedback over the past few weeks about ads promoting free offers which, in reality, are not free to the user. As noted in section 8 of the Facebook Ad Guidelines, “Prices, discounts, and free offers: Ads cannot be deceptive or fraudulent about any offer made. If an ad includes a price, discount or ‘free’ offer the ad must clearly state what action or set of actions is required to qualify for the offer.”

In addition, advertising is not permitted on Facebook where the business model or practice is deemed unacceptable. Some business models and practices that may violate this policy include unclear billing or participation practices. For these reasons, ads promoting deceptive free offers run contrary to Facebook’s ad guidelines and overall advertising philosophy and are no longer permitted to be advertised on Facebook.

The policy team is giving advertisers by end of day Thursday (3/11) to delete these ads and is requesting that you do not submit any new ads promoting these types of offers. Ads that remain active will be removed. They have also cautioned that advertisers who continue to create ads that violate any policy or generate strong negative feedback may have their ads disabled or face account penalties up to and including the loss of beta tools and permanent loss of advertising privileges.
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Every week its something new. My guess is next to go will be toolbars. I don't know how much volume zwinky and gamevance does, but I imagine that'd put a big dent in their growth.
 
ppcIcon said:
From shoemoneys blog

We’ve received significant negative feedback over the past few weeks about ads promoting free offers which, in reality, are not free to the user. As noted in section 8 of the Facebook Ad Guidelines, “Prices, discounts, and free offers: Ads cannot be deceptive or fraudulent about any offer made. If an ad includes a price, discount or ‘free’ offer the ad must clearly state what action or set of actions is required to qualify for the offer.”

In addition, advertising is not permitted on Facebook where the business model or practice is deemed unacceptable. Some business models and practices that may violate this policy include unclear billing or participation practices. For these reasons, ads promoting deceptive free offers run contrary to Facebook’s ad guidelines and overall advertising philosophy and are no longer permitted to be advertised on Facebook.

The policy team is giving advertisers by end of day Thursday (3/11) to delete these ads and is requesting that you do not submit any new ads promoting these types of offers. Ads that remain active will be removed. They have also cautioned that advertisers who continue to create ads that violate any policy or generate strong negative feedback may have their ads disabled or face account penalties up to and including the loss of beta tools and permanent loss of advertising privileges.
Click to expand...

Well its confirmed then I guess, I submitted about 300 ads earlier today around 9 AM. Some of them were for other shit and were approved in < 1 hour but my email submits are still pending approval.

Direct linking them is most likely not going to get approved anymore, but I have been running landers anyways so we'll see what happens.
 
DomboCom said:
Every week its something new. My guess is next to go will be toolbars. I don't know how much volume zwinky and gamevance does, but I imagine that'd put a big dent in their growth.
Click to expand...

They have already changed their policy with toolbar downloads. For the last few months you had to include something like "download required" in your ad copy or else the ad would get rejected.
 
MoobSpray said:
They have already changed their policy with toolbar downloads. For the last few months you had to include something like "download required" in your ad copy or else the ad would get rejected.
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They did the same thing with email/zip submits at that time with "participation required."
 
have you ever seen how much shit you get in your inbox if you actually fill out an email submit (don't ask)? they really do take the piss with your info, cross selling and shit. at least with a toolbar you're just looking at a few popups and a "broken" uninstaller.
 
So they got around to my email submits, they were all disproved. I tried a lot of different ad types containing 'participation required' and even stuff like 'requires offer fulfillment' etc. and not one of them got approved. Beyond that I dont see them being profitable.
 
I cannot wait until ad:tech, going to just rail those fuckers. Srsly. They take the marketing out of marketing with each new fucking rule.
 
DarkN1ght said:
NEW POLICY IN EFFECT

I know why my 1,500 ads got canned yesterday. Pretty much any email/zip submit is now done on Facebook. From what my rep told me they got a lot of neg feedback on them not actually being 'free' and that they have moved towards full disclosure. All ads now 'must clearly state any and all requirements and be more clear about 'participation' and what it entails.

They have effectively just killed the entire zip/email submit niche. I doubt to many people are going to fucking click through when they read must complete 2 platinum 1 gold and 3 silver offers to qualify.

If they keep taking away basic marketing principles what the fuck are we going to be left with? People dont buy shit on Facebook so it really limits your choices.
Click to expand...

It's users complaining about the ads, and FB is just listening to what they say. Can't blame FB for that. The bigger problem here is affiliate networks have such shitty offers -- the offers either provide little or no value to the user, or they're downright misleading. In the first case you aren't gonna get profitable conversions, and in the 2nd case the door is closing fast on running those offers (Google, now FB).

And with the handful of legit, appealing offers that remain (uh...dating?) so many people are running them that CPC's are 2-3x what they were 6 mo's. ago, and because FB throttles impressions on a given vertical, it becomes impossible to scale.

The solution is to go out and find your own offers, or for the Bus Dev guys to get busy and bring some valuable/exclusive/legit offers to their affiliates.
 
jpet1010 said:
Is anyone seeing a major discrepancy in clicks today?
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You guys might want to take a look at your fb stats this morning. Did some ad testing, fb charged for a couple hundred clicks that were never recorded to p202 or the offer. This ad was ran b4 so I know the links weren't bad. I did a test a couple hours later and everything was back to normal and just to be safe I reg'd a new domain and split the links through a new p202 and the one used this morning, all was good. Anyways, just a heads up.
 
When you guys split-test for CTR, how many impressions do you give to each ad before comparing? Like 10,000 imps?
 
PDXOR said:
It's users complaining about the ads, and FB is just listening to what they say. Can't blame FB for that. The bigger problem here is affiliate networks have such shitty offers -- the offers either provide little or no value to the user, or they're downright misleading. In the first case you aren't gonna get profitable conversions, and in the 2nd case the door is closing fast on running those offers (Google, now FB).

And with the handful of legit, appealing offers that remain (uh...dating?) so many people are running them that CPC's are 2-3x what they were 6 mo's. ago, and because FB throttles impressions on a given vertical, it becomes impossible to scale.

The solution is to go out and find your own offers, or for the Bus Dev guys to get busy and bring some valuable/exclusive/legit offers to their affiliates.
Click to expand...


No we CAN and SHOULD blame Facebook. The ads are small enough to were they are not a major distraction, and people can choose not to see them again if they want. I highly doubt a few ads are going to make people stop using Facebook? Its not like myspace is any better...

That fagot Zukerberg should be the last person deciding whats right and wrong to be on the site... If you know what I mean.
 
DarkN1ght said:
NEW POLICY IN EFFECT

I know why my 1,500 ads got canned yesterday. Pretty much any email/zip submit is now done on Facebook. From what my rep told me they got a lot of neg feedback on them not actually being 'free' and that they have moved towards full disclosure. All ads now 'must clearly state any and all requirements and be more clear about 'participation' and what it entails.

They have effectively just killed the entire zip/email submit niche. I doubt to many people are going to fucking click through when they read must complete 2 platinum 1 gold and 3 silver offers to qualify.

If they keep taking away basic marketing principles what the fuck are we going to be left with? People dont buy shit on Facebook so it really limits your choices.
Click to expand...

Facebook has been leavin mushroom imprints on my face with their constant cock slaps today.
 
Seriously guys its easy. Your ads just need to say.

"Would you like to buy some shit you don't need or even want? Click here and give me your money I offer nothing in return"

Oh take the profanity out though or they will not approve it.
 
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