Need Help...

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panam

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Sep 27, 2006
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First let me extend a warm hello to everyone here as this is my first post.

I will now cut to the chase...
I have recently completed my website and in order to get immediate traffic have started my PPC campaign. After just one week of being "live", here are the results:

www.emiliooneto.com

Max CPC = $0.75
148,375 Ad Impressions (using both search and content placement)
799 Clicks
0 Sales (I'm crying)

According to consensus, based on just a 2% conversion ratio, I should have sold approx 16 items by now so I cannot figure out why i have not made any sale.

This is what i have done to isolate the problem...
1) lowered my prices to determine if it was a pricing issue. Since noone bought, pricing isnt an issue.
2) tweaked my keywords and have gotten higher click through ratios as a result
3) Added landing pages for specific products that are searched for.

I am now beginning to think i need to add much more variety and show much better styles.
I would be extremely greatful if the gurus here can add anysight into my dismal results. How can i improve things?

thanks to everyone
Cheers
 


I don't know anything about your industry... but maybe bitches just don't like your shit? I'd imagine that the "designer purses" gets a lot of shopping around, and doesn't hit that extremely general 2% conversion rate that you've picked up somewhere. What PPC network are you advertising on?
 
The first thing I whent for on your site were the two huge graphic blocks one says autum 2006 the other states the selection clicked on both niether worked and I was gone.
 
jerxs said:
The first thing I whent for on your site were the two huge graphic blocks one says autum 2006 the other states the selection clicked on both niether worked and I was gone.
Click to expand...
Ditto. Those two images not being links is just plain silly.:updown:
 
If you have no experience with internet marketing there is a ton of stuff that could be going on:

On the ad side:
- PPC ad copy bringing in unqualified prospects (browsers vs buyers)
- PPC search terms are inappropriate
- International traffic that doesn't buy
- Landing pages not matching up with ads
- Visitors were looking for something else (usually happens if your bidding on inappropriate keywords/phrases)

On your side:

- Problems with site (like the one Jerxs pointed out)
- Buyers bailing out during shopping cart for misc reasons (comprehensive tracking using something like Google Analytics will tell you)
- Products not appealing to buyers (designer bag buyers like big names?)

These are not reasons to call this a failure, you just need to do a *lot* more work. Depending on your existing experience you may have 2-3 months of work on the marketing side of things.

Here are my personal suggestions for you:

Pick up "Winning Results with Google Adwords" and "Call to Action: Secret Formulas to Win Online Results." While your waiting check out marketingsherpa.com and marketingexperiments.com. Try to spend 2 hours a day reading, and then implementing some of the ideas on your site slowly.

Also, what I would do immediately is head over to aweber.com, sign up, and start collecting the e-mail addresses of your visitors. This way even if you don't sell them you can build up a list of targetted buyers who you know are interested in designer handbags.

For now an e-mail sign up should be strongly visible on every single page. Put something like "Find out how to get designer handbags FREE", then write up a message in the aweber autoresponder telling new subscribers that if they get 5 friends to buy a handbag you will send them one for free. (You can adjust that number depending on your costs.)

If you have the money, you might even want to hire the authors of "Call to Action" to help you with your site -- http://www.futurenowinc.com/index.htm -- no clue what they cost.

Good luck, fortunately you found the right place for help ;)
 
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Are you sending PPC traffic to your homepage, or specific product pages?
Including product pricing in your PPC ads will keep away people that don't want to spend $100 on a bag.


Where's the product title on this page?
I'm glad to see I don't have to create an account to checkout, and free shipping is good.
Link your logo (upper-left) to your homepage

You're really off to a great start. Good luck,

Eric
 
Funny thing is, the site looks really nice.

It just goes to show that "nice" and "profitable" are far from being synonyms.
 
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