Mysterious Conversions

[vegas211]

I noticed I had a conversion today from one of my fb campaigns. The campaign has been paused for a few days so I am not sending any traffic to it.

Anyone experience something similar?

 

[farking]

had to be jesus. he works in mysterious ways...and shit.

 

[MaxSteve]

I noticed I had a conversion today from one of my fb campaigns. The campaign has been paused for a few days so I am not sending any traffic to it.

Anyone experience something similar?

Most likely someone had a cookie set on their computer from when they clicked through on your campaign when it was live. They didn't convert to a lead at the time of the click, but they must have visited the campaign again and did whatever was necessary to convert this time. Your cookie was still set, so you get the lead.

 

[vegas211]

@MaxSteve - That makes sense. Good point

 

[mailinatorm2]

for a lot of my paused fb campaigns, i do get mysterious clicks (about 5-10 daily) and of those, 1 or 2 convert occasionally. really weird i know! also, as steve said, cookie magic

 

[zach606]

They probably bookmarked your site and then came back when they were ready to follow though.