Myspace Sues 20+ Ad Networks For Over $500 Million

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And shoe got his info from Scott who of course would love to deflect as much attention from himself as possible.

No one is denying that that suit has been filed. What we want to know is specifically WHICH companies are named, WHAT mySpace is after, and WHO is named as an individual affiliate or network exec.

So thanks for looking Bobby. Dunno how the news wires get their info so fast... Looks to me like they are all just regurgetating each others BS anyway.
 


Lawyers have easy access to court filings. Anyone have any lawyer friends that care to pull the docs?
 
The conference is now over, and I've spoken to most of the CEO's and owners from the companies named about it, and while the majority of them have not heard about it (heard it rather on the show's floor and from me) they all agree that they have at some point from the summer until now have had affiliates spamming on Myspace.

Scott Richter, who owns CPA Empire found out about the lawsuit from a press release by Myspace even before he got the court papers. Just goes to show you the power of the media and internet too. He has been telling people at ASW a few different stories about what's actually happening, so it's hard to give actual dollar figures of how much the networks on the list will be hit for.

As promised, here's the list of networks that were mentioned to me from three unrelated but trusted sources. All of the ones mentioned below have yet to receive any priority letters about it, but were all mentioned by my anonymous sources. The ones who weren't all confirmed by my sources will not be posted because I'm still not sure if it's real or not.

Here's what I have so far:

1- CPA Empire ($75M)

Removed the list. Too many what if's. Wouldn't be fair to the networks that I originally mentioned without seeing their lawsuit files. Will post the list again when everything is confirmed, in writing.
If I do find out that any of the networks mentioned on the list should not be there, I will remove them immediately. I'm reporting this as a neutral source, even though I am good friends with many of the owners of the networks mentioned. I do hope many of them will be removed too.

As other networks are confirmed and more news becomes available I'll be reporting about it here.
 
That is some crazy shit. The thing I don't understand is, how can they prove that much money in damages.
 
outcome

The outcome will be very interesting.

Why can't Myspace develop the appropriate technology to combat this whole problem instead of suing everybody??
 
klingerrr said:
The outcome will be very interesting.

Why can't Myspace develop the appropriate technology to combat this whole problem instead of suing everybody??
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Perhaps their goal is to use whatever funds they get from these suits to build up a better anti-spam system, which is no excuse either. I can't agree with you more. I think that after Myspace was acquired by News Corp, they should have completely revamped myspace, and used something better like php instead of cold fusion. But I'm not in charge and this is the way they want to run things, so in a big part of it, yes, they are also at fault.
 
ChickenHole said:
Otherwise it looks like he said, she said. It just doesn't make sense. Why would a Wookie live on Endor? it just doesn't make sense.
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hahahaha, that made me laugh :p
 
I think the source he is referring to is Scott Richter himself. If Scott Richter received "the papers", its possible that the paper listed all the other defender being sued.
 
Just got out of meeting with our lawyers....Blogged a little about what we see as possible trickle down effects. Heavily edited, lawyers suck...

I suspect this will be a 10.0 earthquake in affiliate land that has aftershocks for anyone and everyone in e-commerce.
 
I would remind people, that a lawsuit is not the end of the world. Some people couch these alleged lawsuits as some kind of finality. That is not really how the legal system works. At best case it could take a very long time for anything to happen.

I could sue Drusam for only having one leg. It does not mean I would win.

But I should.
 
Media Breakaway, LLC Announces Retaining Pete Wellborn to represent the Company with regard to the MySpace complaint.

 Westminster, CO January 25, 2007 – Media Breakaway, LLC, an industry leader in online direct marketing, today announced it has retained Pete Wellborn of Wellborn & Wallace, LLC to represent the company in a current lawsuit with MySpace.

 “We are very pleased that Pete Wellborn has agreed to represent Scott Richter and Media Breakaway in the lawsuit filed by MySpace,” said Steve Richter, President and General Counsel of Media Breakaway. “Pete’s substantial background in Internet law and extensive knowledge of the industry, including successful representation of several Internet Service Providers in cases against spammers, makes him the ideal person to represent the company in this matter.”

 “Media Breakaway has undertaken Herculean efforts to ensure that they maintain compliance with the developing law and stand out in the Internet industry as leaders in legal and ethical online marketing. I am proud to have the opportunity to represent them in the MySpace lawsuit, to disprove all allegations set forth therein and to otherwise ensure that justice is served,” said Pete Wellborn, founder of Wellborn & Wallace, LLC.

“At this time, the only information we have regarding this lawsuit comes from MySpace’s press release earlier this week. We obviously deny the allegations made in the press release,” Richter stated.

Pete Wellborn is the founding member of the Wellborn & Wallace law firm, based in Atlanta, Georgia and is perhaps the most well-known Internet lawyer in the United States. Since 1996, his practice has focused on Technology Law. His clients include Internet Service Providers (ISPs) and other technology and e-commerce companies. Wellborn’s law practice and legal victories have received worldwide publicity, including cover stories in the Wall Street Journal and Boardwatch Magazine. In 2004, Wellborn was recognized by Lawyers Weekly as one of its ten “Attorneys of the Year.”


###
 Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. Since 2001, our mission has been simple: to generate the best sales results possible for our Advertisers while providing our Affiliates with a one-stop solution that maximizes earnings on their traffic. CPAEmpire.com, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks, providing its affiliates the highest payouts in the industry. Additionally affiliate benefits include weekly payments, if qualified, and the Thank You Affiliates(sm) Rewards program allowing their affiliates to earn Visa Gift Cards based on productivity. DataOverdrive.com, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center.
 
I wonder if that sportsbook in the UK would take bets on this story for who will overcome the lawsuits, who will settle, and who will pack up shop and just file for bankruptcy.
 
aeiouy said:
.

I could sue Drusam for only having one leg. It does not mean I would win.

But I should.
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Oh man, I would have Al Sharpton, Jesse Jackson, and the Nation of Islam on your ass so quick you'd be broke and working as kmart security for the rest of your life!
 
Enough upcoming news to pretty much dwarf the current publicly known lawsuits. I am just fuckin glad I am not involved, because it's enough to give some people a heart attack.
 
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