Ok here it goes....
First, the copy/tone of the site:
First off, who is your audience? Is it the lay-man? or is it someone technical and versed in the ways of "green-ness"?
I say this because going through the site i notice all kinds of complex language, graphs, and other boring stuff that no avg person cares to read. I even question whether people who already know about
being green" will care to read it.
All-in-all the site looks like it was made by, well, you; a person who is too involved in the product and does not know copywriting/ branding/advertising concepts (no offense. But that's always the result when a the marketer/engineer/some-other-company-entity tries to create advertising for their own product)
Lets just look at the landing page for a sec. I just read everything on that main page and i still have no idea exactly what you are offering. Is it a tool? A fuel? A Kit of some sort? What's the actual product or products you sell? Their is no picture to help explain, and there is not text. Chances are i'm not clicking any further to find out.
Now some specifics. Your headline; it blows. It's too generic and does not entice me to read further. It's a headline i've seen a thousand times on cop-out advertising written by in-house employees. You need to be more specific. More interesting.
Current headline:
"Reduce your monthly energy costs with HHOTEK"
Problems:
- Vague. Reduce by how much?
- Boring. Seen this line 100 times
- Unfamiliar. Don't know what HHOTEK is, don't care to find out.
Let's try a few alternates that are more clear and make you want to read more. Now keep in mind this is off the dome here, so not saying these are "it". But some brainstroming time could produce even better options.
But before we come up with headlines, lets figure out the main benifit. I'm gonna assume that it's saving $300 a month....\
Here are some possible alts
Who thought "going green" could save you $300 a month?
Would you still put off "going green" if it meant an extra $300 a month in your pocket? (could be shortened with some work)
Introducing the "green" technology that saves you $300 a month - and protects the environment.
Again, they need work, but you get the idea...
Of course, those headlines are a more Direct Marketing approach. With some careful thought you could go for copy/headline that's more about pushing your brand. It all depends on your goals, which need to be carefully thought out.
Now, onto the design.
As mentioned, the overall look and feel is dated. But if you just use a more modern template, your still not gonna get the results you want. Here's why:
1. You need to work on your overall brand/identity. You'r all about going green but your logo, and site as a whole, does not communicate that message. Your identity should be able to at leaset somewhat communicate what you do without people reading the text on the page. Thnk
BP for example.
2. Your site looks like a blog template, not a corporate site for a revolutionary environmental product
3. Specific to the landing page, you don't need the navigation at the top. it will distrct people from reading your copy and your selling point
4. Also specific to the landing page: your headline does not stand out, its stuffed in there with everything else. Assuming you don't ever change the design of the current page, just making the headline red (or green) would help a ton.
5. The graphic of the globe is vague. What does it mean? It does not sell anything or push the benifit of your product. You need product images (professionally shot) and/or images illustrating the benifits...
the list goes on...
All in all, if this is a product you plan on selling and making money from, it would pay to hire a professional company to do it.
If anything i said makes sense to you, and you feel like i know what i'm talking about, you can send me a PM and i can tell you about the internet marketing company i started a few months ago and my background and all that good stuff.
Just a heads up, i'm not one of the dudes offering $75 landing pages. But i do have a smart team of internet marketing professionals made up of people with agency experience working on big brands and such. Anyway, if your interested, PM me. If not, still hope the advice helped!
