Microsoft to be offering Contextual Ads

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kyleirwin

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I'm suprised nobody has posted this yet, but I got an e-mail the other day about Microsoft's new "adLabs".

Dear Microsoft adCenter Advertiser,
We want to share some exciting news with you. On June 22 at the Hitwise Search Essentials Seminar, Microsoft announced the launch of Microsoft adCenter Labs, or adLabs, to the public.
AdLabs has developed technology that's at the forefront of innovation for paid search, contextual advertising, behavioral advertising, and local advertising. Witness the power of adLabs today at http://adlab.microsoft.com.

Learn about the newest technologies
  • Search Funnels: Customers tend to search by entering related keywords in certain sequences. You can use the adCenter Search Funnels tool to help you visualize and analyze these search behaviors through incoming and outgoing queries.
  • Search Clustering: Microsoft adCenter's Search Result Clustering (SRC) technology can cluster search results into semantically related groups in real time and then help your customers browse through the long list of search results. SRC can:
    • Disambiguate queries that may produce contradictory results
    • Display subtopics for search queries
    • Display facts about people
    • Show relationships among people
    • Return answers when the query is a question
  • Forecasting Search Volume Seasonality: Some keywords are searched more frequently at certain times of the year. Use this tool to help forecast the seasonal patterns of customers' search queries.
  • Content-Based Acronym Resolution: When a query contains an acronym or abbreviation, Microsoft adCenter technology can predict and display the most likely result based on the keyword's context.
  • Keyword Group Detection: This essential tool helps you find groups of words that are related or similar to your input keywords. Expand your keyword lists to maximize exposure to searchers.
  • Keyword Mutation Detection: Based on Keyword Group Detection technology, this tool displays common misspellings or alternative representations of keywords that are frequently found in search query logs. This technology can help you broaden your keyword lists and then reach more customers.
Other notable technologies
Visit the adLabs site to explore: Content and Keyword Categorization, which enables Contextual Advertising; Demographic Prediction, which enables Behavioral Targeting; and Local Ads by PC Address technology, which enables automatic detection of a customer's location.
About Microsoft adCenter Labs
AdLabs, a joint effort of Microsoft adCenter and Microsoft Research, is a state-of-the-art lab in Beijing with a mission to research and incubate advanced technologies for Microsoft adCenter. AdLabs is designed to provide you, the advertiser, with rich targeting capabilities and to give your customers a more relevant online experience.
I hope you take the time to check out adLabs today. Please let me know if you have any questions.
Sincerely,
Microsoft adCenter Team
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On the adLabs website are a couple somewhat worthless tools related to contextual advertising...
http://adlab.microsoft.com/KTS/CCAT.aspx and...
http://adlab.microsoft.com/KTS/KCAT.aspx

while not much yet, i'm interested to see where M$ is planning on going with this. are they planning on coming up with a intellitxt like program for publishers? or serving contextual ads within msn search results... ah, that could get ugly.
 


So now it looks like the big three are all in the contextual ring. Variety is the spice of life I suppose.
 
WallaceCleaver said:
Hopefully their ad network will work better than their software. :rolleyes:
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from what I've heard, Microsoft's adLabs wont work with Firefox. Which is disappointing to say the least..
 
knopiix said:
from what I've heard, Microsoft's adLabs wont work with Firefox. Which is disappointing to say the least..
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Thats absolutly hilarious and has to be a rumor. Granted, ie has the lions share of the market, but msn search doesn't have enough weight to be able to make a powerplay like this.
 
stanley said:
from what I've heard, Microsoft's adLabs wont work with Firefox. Which is disappointing to say the least..
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This can't be true. It's too much money to miss out on for any corporation.
 
a.titus1 said:
Thats absolutly hilarious and has to be a rumor. Granted, ie has the lions share of the market, but msn search doesn't have enough weight to be able to make a powerplay like this.
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No, it's true man. 99% of people that run FF, have IE installed as well. If something dosen't work in FF, they switch to IE.
 
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