maintaining volume with myspace ads

[Ben89]

One thing I've noticed running ads on myspace is that every time I run a new campaign, I get a good boost of traffic in the beginning then I get little to no traffic after that. When testing a new offer, I usually set a lifetime budget of a few hundred dollars for one day, but they don't even come close to providing that amount in traffic. For instance, recently I had a campaign with a lifetime budget of 300 bucks for one day, but they only delivered 83 dollars in clicks before the campaign reached its end date.

Any tips here guys? Thanks.

 

[conv3rsion]

I've done nothing on myspace but if its anything like a normal ppc network than its likely your CTR blows.

 

[Volume10]

you can manipulate their platform a little but from what I have seen it what conv3rsion said CTR.

I would start with not capping at one day have it open ended. Next thing to do is jack up the daily budget. If I am trying to spend $1000/day on one line item I set the budget around 1500/day and then manipulate it later in the day if it is getting close to $1000 mark.

 

[Ben89]

I mean, if you're promoting one offer and want to do $X,XXX in ad spend, should you just have like 50 campaigns with a daily budget of 50 bucks?

 

[hyperion]

Set the budget to $25,000 if you are looking to burn through a larger amount of clicks.

More ads = more impression share. This can be spread over multiple accounts. "Employee" business cards + VCCs ftw.

Find out ways to kick up your CTR as well. The first couple thousand impressions are important.