I've never been a big magazine reader, but I started getting a magazine called Fast Company, and have been able to pull some really kick ass ideas from the articles. Some have started to pay, and some are going to be part of long-term strategy.
Also, Inc. magazine has yielded some REALLY good fruits. Some people actually talk about their advertising methods in the articles. It's fucking GREAT!
Was it in the last issue?
As for magazines, Business 2.0 was best. Depends on your taste of course.
It was geared toward the young generation of entrepreneurs, the ones that take a simple idea and try it over night, most often using the leverage of the internet. I like their no-bullshit style. And they were riding the cutting edge of the wave.
Unfortunately, Time Inc. decided to close it. Most of the writers found gigs in fortune and whoever had subscriptions will get fortune instead. So I think fortune will have a small section with B2.0 style content.
Fortune sucks, IMHO, unless you are (or you think you are) in the age of retirement. All they talk about is hedge funds and retirement plans. Too boring even for poo-time.
Inc and Fast Company are nice. But i preferred B2.0, but since this baby is gone, I'll have another look at those two.
Business week is not bad, they have one AMAZING article once in a while. And decent ones on regular basis.
For your AM folks, I read this magazine called revenue or something. It was pretty nice. It was really online-marketing related. With a narrow focus.
Now... if you managed to get a free upgrade to business class for your transatlantic flight with your suave foreign accent, then The Economist, is the magazine to have.... they key is so much to read it, but make sure other people SEE you reading it :rasta: Especially that hot Sweed sitting accross the isle.
HH