TOP-20 by eCPM in Adult Games: Austria #1
Austria, a small but premium German-speaking market, outperformed everyone this week. This week Austria takes the #1 spot in Adult Games eCPM at $84.5, ahead of Luxembourg and Germany.
TOP-20 countries by eCPM:
-
Austria — $84.5 -
Luxembourg — $79.1 -
Germany — $76.3 -
United Kingdom — $72.5 -
Sweden — $68.9 -
Australia — $64.3 -
Switzerland — $62.7 -
France — $59.1 -
Belgium — $54.8 -
Portugal — $53.6 -
Spain — $49.2 -
Hungary — $47.1 -
Finland — $45.8 -
United States — $36.9 -
Italy — $32.7 -
Poland — $31.4 -
Netherlands — $28.5 -
Denmark — $26.9 -
Canada — $24.7 -
Slovakia — $19.8
- Don’t forget the female audience: nearly half of gamers in Austria (46%) are women, and the average player age is 35. This lets you successfully run traffic to games with a deep romantic storyline, not just straightforward male content.
- Try moving working creatives and funnels from Germany to Austria, do light language localization, and test.
- Also note that this weekly top has many German-speaking GEOs where you can run similar split tests: Germany, Switzerland, and Luxembourg.