So my wife and I jumped into AM and picked a hot topic to start with at random from a hot topics list. She picked "GM Recall". I wanted to demonstrate what I know about AM, so we got it started and then added the Google AdSense.
Well, let that be a lesson to us. Sure, by that experience it was what we used for training ourselves, but we got another lesson when we started to think that a site on GM recall information will NEVER generate any income for us.
Here's why. Well, Google AdSense has this clause where, if they can't find applicable ads for your kind of content, then they will show public service ads. And that's what happened -- 3 of the ads were no PPC ads for public service. Yeah, they dealt with recall sites on the web, but I can't honestly believe that the recall sites were paying with Google AdWords for those sites advertised. Next, we saw 2 of the ads dealt with purchasing a Saturn or a Pontiac. So, what kind of moron goes to a GM recall information site, reads the bad news about a recall, and then says, "Oh, there's a Saturn ad, I think I'll purchase one today." Absolutely no one.
Therefore, think about content worthiness from those hot topics you choose, and whether it will draw the kind of ad traffic you want to attract.
So then you think, what kind of ad traffic do you want to attract? Well, you might play the demographics game and think, who has the most cash in this world, is Internet savvy, and is the largest group of people? In the USA at least, you might think Baby Boomers in their 60s. So yeah, that's a market to go after. But then, you could also go after teenagers, even more Internet savvy and a bit silly with Mom's credit card, and if you market to them very well, you might actually beat the traffic numbers that would go to a site suited to Baby Boomers.
Well, let that be a lesson to us. Sure, by that experience it was what we used for training ourselves, but we got another lesson when we started to think that a site on GM recall information will NEVER generate any income for us.
Here's why. Well, Google AdSense has this clause where, if they can't find applicable ads for your kind of content, then they will show public service ads. And that's what happened -- 3 of the ads were no PPC ads for public service. Yeah, they dealt with recall sites on the web, but I can't honestly believe that the recall sites were paying with Google AdWords for those sites advertised. Next, we saw 2 of the ads dealt with purchasing a Saturn or a Pontiac. So, what kind of moron goes to a GM recall information site, reads the bad news about a recall, and then says, "Oh, there's a Saturn ad, I think I'll purchase one today." Absolutely no one.
Therefore, think about content worthiness from those hot topics you choose, and whether it will draw the kind of ad traffic you want to attract.
So then you think, what kind of ad traffic do you want to attract? Well, you might play the demographics game and think, who has the most cash in this world, is Internet savvy, and is the largest group of people? In the USA at least, you might think Baby Boomers in their 60s. So yeah, that's a market to go after. But then, you could also go after teenagers, even more Internet savvy and a bit silly with Mom's credit card, and if you market to them very well, you might actually beat the traffic numbers that would go to a site suited to Baby Boomers.
