I've been thinking about putting together an SEO/Adsense Playbook.

efeezy said:
  1. Picking a good niche for the actual case study?
  2. Should I do the case study first and then drip feed it, or do it in real time? I think real time might be the way to go so people can see the actual results as they're happening.
  3. What should I call this project to make it appealing to would be marketers. In all honesty, I'll probably market this towards a lot of DP and WaFo members. I would think they'd eat this shit up.
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1) pick a moderately competitive niche so you don't shoot yourself in the foot but is still challenging. Post the results when you're completely done, that way you can reveal the niche without tainting the case study

2) do the case study, then drip feed. doing it real time means you have to be pretty secretive about stuff so we don't all go out and steal your niche for fun

3) "Adsense is eezy with poppa efeezy"

4) please video yourself when you watch the google dances so we can all share your pain
 


I really don't understand why you would want to do something like this, unless whatever that you're doing now is not working anymore (just like 90% of the d-bag gurus out there are doing - methods not working, sell it to poor newbies). Clearly that's not the case for you. So you'll probably going to end up having a ton more competition for yourself, I don't know.

Anyway, if you really want to do it, please for god's sake don't sell it as an ebook. (your shit will be shared on forums the minute you launch it)

The best way to go I think would be setting it up as a membership site, don't charge too high, anywhere between $10-$30/month is a good price point to start. Make it a 6 or 12 month course or something like that. Members who paid or fulfilled the 6 payments will get to stay on the forum for free after that. (so that way, you can retain the senior & more experienced members, they will be more likely to hang out and still CONTRIBUTE to the community).
 
I look at it this way, I've got a skill set that is in demand by a lot of people who don't necessarily know the in's & out's of SEO, so why not capitalize on that, while doing my own projects at the same time. If I got 500 people to subscribe, which is probably way on the high end, am I really worried about 500 people even possibly competing against me in a niche some day. With all the traffic and niches out there, I wouldn't be concerned if 3000 people learned some of the methods I use. None of them are trade secrets anyway. If people did more shit on their own and experimented, they'd know 90% of the tactics I use anyway.

I'm not 100% certain I'm going to do this, but I'm going to keep brainstorming and see if it's something that's worth my effort and time.
 
I find your posts to be extremely interesting, you know a lot of stuff about seo and adsense.

But don't write an ebook. I wouldn't buy it, nor in my opinion would the vast majority of those who know what they're doing.
I tend to consider crap everything that comes in form of ebook.
Moreover it would be prone to be shared on forums etc.

I would go with a paid membership site, but you can't set a price until you have a clear picture of what you're going to do.

A case study/journal with details, screenshots, stats, A/B tests
 
I vote membership site. The problem with selling an eBook with actual useful info is that it's not sensational enough to compete with all the other MMO products. The people that buy that crap like flashy titles and big promises that play on their greed. They don't want anyone to explain to them how to actually work to build a business properly.
 
efeezy said:
I look at it this way, I've got a skill set that is in demand by a lot of people who don't necessarily know the in's & out's of SEO, so why not capitalize on that, while doing my own projects at the same time. If I got 500 people to subscribe, which is probably way on the high end, am I really worried about 500 people even possibly competing against me in a niche some day. With all the traffic and niches out there, I wouldn't be concerned if 3000 people learned some of the methods I use. None of them are trade secrets anyway. If people did more shit on their own and experimented, they'd know 90% of the tactics I use anyway.

I'm not 100% certain I'm going to do this, but I'm going to keep brainstorming and see if it's something that's worth my effort and time.
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plus 99 percent will never put it into practice successfully anyway.
 
hutsell6 said:
ya..many ebook sellers..selling something which they doesnt experience and earning thrugh selling..damn it..i never ever buy such things..
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How have you not been banned yet? You keep leaving your shitty comments everywhere.

kingofsp said:
They don't want anyone to explain to them how to actually work to build a business properly.
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That Xfactor dude over on WaFo did pretty good pushing his e-book and theme while making it clear in the book that you'd have to work hard to make any money.

I think a lot of it comes down to your reputation on the forum before pushing your product. He did a public case study on WaFo before he turned it into an e-book.

Still, the membership forum/newlsetter is the better long-term model, and maybe give away a small e-book to whet their appetite which references the membership forum/newsletter multiple times so that they will go and sign up.
 
efeezy said:
Yeah, yeah I know, I'm not a fan of the majority of ebooks out there either, but I've seriously been kicking the idea around of creating a really good SEO & Adsense instructional playbook that incorporates on all of the knowledge, theories and ideas that I've learned over the past few years to get sites ranking well + making good money with Adsense and other monetization methods.

I'm thinking of touching on some of the more basic elements of SEO all the way up to advanced link building techniques, traffic generation, keyword research, content creation methods as well as my personal tips & tricks to make more money with content based advertising, Adsense etc.

So I guess I'm looking for any input you guys (and gals) might have for a project like this.


  • Is there anything in particular you would like to see as part of an instructional manual like this?

  • What kind of price point would you be willing to pay for content you can actually use to better your SEO efforts and/or make more money with your Adsense sites.

  • Are there things that you absolutely can't stand in most ebooks and should definitely be avoided?
With all the other people hocking ebooks out there, why do I possibly think the world needs another one? I'm no self-proclaimed Guru for starters. Those of you who I talk to on a regular basis sure as hell know that. I'm also not claiming that my methods are going to make you a thousand dollars a day, but then again, there's no reason that's not possible. I'm just a regular ass guy who's tried a lot of different methods and I know what works and what doesn't. I think a lot of people could benefit from some of the knowledge I have to offer, because it's real world experience at work, not just bullshit guesses and ideas.

And don't worry, I'm not going to be pitching the hell out of it here, but if anyone is interested in knowing when it's completed, I'll be happy to oblige.

If it's a shitty idea, please say so, but I'm curious to know what you all think before I even begin putting it all together.
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Do it. All this bullshit talk about gurus is just subterfuge for people who don't have the balls to stand up and establish themselves as an expert....

The information publishing business is a $40B industry. As long as you OVER DELIVER on value and SELL TO THE RIGHT PEOPLE, do you give a fuck what people on interweb marketing forums think when Random House or Wiley Publishing (the dummies books) come a knockin' on your door to buy you out?

Check out Built to Sell, the Book, by John Warrillow | Selling a Business where he talks alot about product vs. service business models and why they are so attractive to investors....

On a different note, consider marketing to small businesses vs. other IMers'.

To elucidate, only 46% of US Small businesses even have websites (according to eMarketer data). So if they don't even have businesses, you know the kind of info you are bringing to the market will be useful.

Also, consider an exit strategy and good package. As an example, A "howto" book is considered a "success" if it sells 10000 copies. So if you can sell 10,000 units you can easily get offline distribution from one of the major publishing houses and the sky is the limit then.....

Ask yourself if that cash you are depositing in your kid's college fund is worth any loss in "street cred" because you are pimping ebooks.

Anyone not smart enough to recognize that investing $97 or $197 or whatever in learning someone else's best practices is worth 100 or 200 hours of painful trial and error learning it from scratch....well let them lose out.

Google for god sake's is in the information business. These guys sell $3,000+ ebooks and oddly enough it's only the people who can afford them who sees the value in them

Full Industry Studies


On a different note, I call first review copy! Lol
 
efeezy said:
Yeah, yeah I know, I'm not a fan of the majority of ebooks out there either, but I've seriously been kicking the idea around of creating a really good SEO & Adsense instructional playbook that incorporates on all of the knowledge, theories and ideas that I've learned over the past few years to get sites ranking well + making good money with Adsense and other monetization methods.

I'm thinking of touching on some of the more basic elements of SEO all the way up to advanced link building techniques, traffic generation, keyword research, content creation methods as well as my personal tips & tricks to make more money with content based advertising, Adsense etc.

So I guess I'm looking for any input you guys (and gals) might have for a project like this.


  • Is there anything in particular you would like to see as part of an instructional manual like this?

  • What kind of price point would you be willing to pay for content you can actually use to better your SEO efforts and/or make more money with your Adsense sites.

  • Are there things that you absolutely can't stand in most ebooks and should definitely be avoided?
With all the other people hocking ebooks out there, why do I possibly think the world needs another one? I'm no self-proclaimed Guru for starters. Those of you who I talk to on a regular basis sure as hell know that. I'm also not claiming that my methods are going to make you a thousand dollars a day, but then again, there's no reason that's not possible. I'm just a regular ass guy who's tried a lot of different methods and I know what works and what doesn't. I think a lot of people could benefit from some of the knowledge I have to offer, because it's real world experience at work, not just bullshit guesses and ideas.

And don't worry, I'm not going to be pitching the hell out of it here, but if anyone is interested in knowing when it's completed, I'll be happy to oblige.

If it's a shitty idea, please say so, but I'm curious to know what you all think before I even begin putting it all together.
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unfortunately, it can be difficult to sell good info unless you present it as a magic bullet. does depend on the market though.

changing it to a toolkit (something ready made they can use instantly) with maybe a video library as a bonus might work better. People really want instant solutions, rather than having to learn something new.
 
If you're taking the membership/newsletter route, figure in an attrition rate. I don't know what the average stick rate is for people in the "make money with Adsense" space, but I'd be surprised if it went above six months at anything over $10/month.

If you're going to do an ebook (assuming you haven't written the idea off), take Aaron Wall's approach. Put out a kick-ass ebook that becomes an authority resource, and use it as a front-end to your membership site or consulting gig.
 
Attrition percentage decreases each month. For example:

Month 1: 50% drop out - 1,000 becomes 500
Month 2: 40% drop out - 500 becomes 300
Month 2: 30% drop out - 300 becomes 210
...etc...

The longer they stay in, the more likely they are to stay, as long as the content is good and they're getting their money's worth. The highest resistance to staying subscribed is at the start. And some people will stay with you for years.

It's not a bad idea to offer basic/deluxe/deluxe+ subscription options for more money. Or even just Silver and Gold - doesn't have to be three levels.

But memberships can be a lot of work since people expect something new every month.

7 day / 14 day / 1 month trials at a lower rate greatly help conversions and money overall, but you get more customer service headaches
 
jjjay said:
Attrition percentage decreases each month. For example:

Month 1: 50% drop out - 1,000 becomes 500
Month 2: 40% drop out - 500 becomes 300
Month 2: 30% drop out - 300 becomes 210
...etc...

The longer they stay in, the more likely they are to stay, as long as the content is good and they're getting their money's worth. The highest resistance to staying subscribed is at the start. And some people will stay with you for years.

It's not a bad idea to offer basic/deluxe/deluxe+ subscription options for more money. Or even just Silver and Gold - doesn't have to be three levels.

But memberships can be a lot of work since people expect something new every month.

7 day / 14 day / 1 month trials at a lower rate greatly help conversions and money overall, but you get more customer service headaches
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If you're saying the attrition rates you posted are for the Adsense space, that's one thing. But they are not universal. I know this because I know a lot of folks running these sites in different niches. Their stick rates are all over the board, and not necessarily correlated to trials, price points, and other stuff.

As with anything related to motivating an action, you gotta test and collect your own data. It was true before any of us were born, and it'll be true after we're all cryogenically frozen.

At efreezy:

You already know this, but it's worth repeating: the only thing you can count on is your own data.
 
Oddly enough I've never gotten into the 'ebook' hype. However, I have learned enough from you on these forums feezy that whatever price tag you decide to throw on it within reason, I'm sold.

You wanna do a membership site? Go for it, but I'd do a book first, and then a membership site for 'assistance'. :)

Good luck man!
 
Thanks for all of the responses. It may be a ways down the road, but when it comes together I'll let you all know.
 
JakeStratham said:
If you're saying the attrition rates you posted are for the Adsense space, that's one thing. But they are not universal. I know this because I know a lot of folks running these sites in different niches. Their stick rates are all over the board, and not necessarily correlated to trials, price points, and other stuff.

As with anything related to motivating an action, you gotta test and collect your own data. It was true before any of us were born, and it'll be true after we're all cryogenically frozen.

At efreezy:

You already know this, but it's worth repeating: the only thing you can count on is your own data.
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Absolutely. But with my sites I've always found that if you're billing monthly, the drop out percentage is highest at the start, and then becomes smaller and smaller for each further month. The longer someone is a member, they either become more and more attached to your site, or keep meaning to check back but rarely do and aren't really worried about the monthly amount. Some just forget they're members entirely.

Low cost trials always bring in a lot of new customers, but you may not want to keep it in place permanently. Entirely free trials haven't worked well for me. $2.95 to $4.95 trial often works well I find.
 
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