Content Ideas: (Note, you don't need to have an idea to order, we can come up with everything. These are just some ideas to get your
brain thinking of how you can use this service to better your site. Also, often times the clients who come to me with a specific idea in mind gets
the best results out of the service).
1. USE TOPICS THAT HAVE ALREADY WORKED FOR YOU IN THE PAST:
Here's something that has worked great for many of my clients -- take a look at your site. Are there particular posts that did really well? You
must have hit a nerve then, something people were interested in. How about visualizing that post with an infographic?
Your site isn't that popular? Ok, look at your biggest competitors and see which posts on their site really hit a nerve in your niche. Those
are great topics to target with infographics.
A few smart clients have come to me saying, "this is the most popular post on our site, I would like to get it visualized into an infographic".
This often times works out great for their site. They will either create a "Part 2" post on their site about the topic or just add the infographic
to their page and pump that page up even further.
2. USE CURRENT NEWS AND HOT TOPICS:
This is surprisingly underused by clients that come to me. If there is some hot news in your niche, these are great topics to use. Especially
if it's something you know is coming up so you can have the time to get the infographic ready for it.
For example, a flower site might want to post an infographic on Mother's Day. A sports site could create an infographic on the world series
or the basketball playoffs. A ski site could do an infographic on the upcoming Olympics.
You can also take controversial news and use it to your favor. A gun site could have made some infographics back when gun rights were a
hot topic.
3. TO EXPLAIN:
This is where infographics really shine. They can take a dense topic and give a clear visual explanation. Do you have parts of your niche
that are confusing or need to be properly explained to your readers? Any common sticking points within your niche?
An infographic can sell someone on the benefits of coconut oil much better than a long article. It keeps the readers attention, it gets the
info across in a short amount of time and it's often times more memorable. Readers are also more apt to share infographics compared to dense text.
4. OFFLINE:
Infographics actually work great offline. Everyone has seen infographics online, they don't grab the eye as much as they used to. Offline
though they are pretty rare. Yet, I personally think they work better offline.
Do you run local SEO company with a physical office. Why not hang a SEO poster on your wall that visually shows the power search has
in a local market.
For example, how many of us actually know the difference between a latte and a cappucino? Imagine how helpful this infographic would
be in a coffee shop.
Code:
[LEFT][COLOR=#000000][FONT=arial][URL="https://www.google.com/url?q=http://www.inspiredm.com/wp-content/uploads/2011/10/09-03_coffee_drinks.jpg&usd=2&usg=ALhdy29jzOF8wW8tQDTiOhbv71RzZzXaYw"]http://www.inspiredm.com/wp-content/uploads/2011/10/09-03_coffee_drinks.jpg[/URL][/FONT][/COLOR][/LEFT]
Or this infographic in a cheese section of a store
Code:
[LEFT][COLOR=#000000][FONT=arial][URL="https://www.google.com/url?q=http://cdn.shopify.com/s/files/1/0211/4926/products/P-Cheese__500x669_A_1024x1024.jpg%3Fv%3D1370267479&usd=2&usg=ALhdy280mlTvPs11oXJbktTRHZ_pbVxDOQ"]http://cdn.shopify.com/s/files/1/0211/4926/products/P-Cheese__500x669_A_1024x1024.jpg?v=1370267479[/URL][/FONT][/COLOR][/LEFT]
Or how about you put up a visual history of your business. Like this infographic does for Honda
Code:
[LEFT][COLOR=#000000][FONT=arial][URL="https://www.google.com/url?q=http://infonewt.com/portfolio/client-work/16527269&usd=2&usg=ALhdy29BNLvy2gLXQ0dcbeHaJhc41DJ2EQ"]http://infonewt.com/portfolio/client-work/16527269[/URL][/FONT][/COLOR][/LEFT]
Infographics have a lot of potential offline. If you are an seo company with offline clients. Give this a thought. There are a lot of
ways your local customers could be using infographics in their retail business to increase customer loyalty, sales etc.
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There are plenty of ways you could leverage infographics in your niche. Get creative. They are a powerful tool.