I'd say 90% odds this is bullshit. "My parents are asian".. that is so contrived. He's speaking to his circle of friends.. why the need to mention that? The comments appear choreographed and contrived. Plus.. the list, "his" caption and all the comments.. mostly all grammatically correct with good sentence structure written in an engaging way... from American high school students??? yeah, right
There's a chance I could be wrong, but this is viral marketing campaign which obviously was well done seeing how many normally cynical and marketing- sophisticated people on here didn't question it whatsoever.
We'll see if it makes snopes..