If Adsense switched to CPA will your business die?

[$5 Submissions]

If PPC programs like Adsense switched to Pay Per acquisition how will your business be affected?

 

[Sitemaker]

Google will not SWITCH to CPA, they will simply add it on.

 

[sometemple]

I would love to see this actually. I think it would completely change the overall quality of the internet for the better.

 

[chrislingle]

this will never happen because it also means that google would only get paid if the CPA went through. If google got paid on a cpc on there end of a publisher CPA it would really limit what they could make so it will happen when cows jump over the moon!

 

[$5 Submissions]

I would love to see this actually. I think it would completely change the overall quality of the internet for the better.

Please elaborate :food-smiley-010:

 

[Numbat]

I don't think I would be much affected - the areas I'm targeting at the moment are either already CPA or are not reasonably possible to target through CPA.

 

[Sitemaker]

yeah.. and now you can have companies lying to you about if the action (lead-sale) happned or not

 

[Andrew]

Companies can lie about conversions all they want, and their affiliates will adjust their spending and promoting accordingly.

I suspect Google will be making conversion data public so that publishers can evaluate what offers to promote. The high revenue offers will saturate fast, while the bad offers will fall to the bottom.

However, there will always be companies that just want to throw money at internet marketing without really putting a solid effort into actions and conversions. These companies will either be forced to pay an obnoxious amount per lead or stick with PPC.

 

[$5 Submissions]

yeah.. and now you can have companies lying to you about if the action (lead-sale) happned or not

Harder to fake that. Easier to lie about PPC though--which explains the lawsuits against Google and yahoo.