Long story short, a few years ago I got talked into joining a gay dating affiliate program. They gave a cookie cutter site to use, I did some SEO for it, and make $100 off it every 2-3 months. I was looking over the analytics for a few sites a couple of weeks ago, saw the dating site and decided to see how the traffic was doing. I noticed a jump on Aug. 21st, and after checking out the sources noticed that the traffic was coming from Baidu. The numbers weren't Earth-shattering (50-60 visitors a day), but they were about 2-3 times more than what I was getting. I just checked out the analytics today, and the site got 245 visitors yesterday and has received 228 so far today (about 95% of the traffic is coming from the keyword gay). 
My question is this: How do I take advantage of this? The current site is geared toward Americans, so it isn't converting. But if I switch it to an Asian site/affiliate, the ranking will probably drop. Any suggestions?

My question is this: How do I take advantage of this? The current site is geared toward Americans, so it isn't converting. But if I switch it to an Asian site/affiliate, the ranking will probably drop. Any suggestions?