There are many predictive analytics models and actually they're used to power most of the software that advertisers and publishers use to make their ad spend or monetization more effective.
If you want to make your ad spend more efficient or improve your moentization then you can create your won models that will predict how to best spend your advertising budget or what kind of content you should create to capitalize off keyword trends:
1. Propensity Modelling
2. Cluster Modelling
3. Collaborative Modelling
Check out the full blog post
If you want to make your ad spend more efficient or improve your moentization then you can create your won models that will predict how to best spend your advertising budget or what kind of content you should create to capitalize off keyword trends:
1. Propensity Modelling
2. Cluster Modelling
3. Collaborative Modelling
Check out the full blog post