How to get around Gatekeepers?
- Thread starter localdominator
- Start date
Oh, you poor fools. You aren't going to get around them, any secretary with more than 5 minutes of training knows how to keep sales people as far away as possible so unless you're the decision maker's wife, kids, or lawyer then you're probably not going to get very far.Instead of trying to get around them, use them because they are a great sales tool. The first thing you need to do is switch the gate keepers frame of mind, if they think you're a sales person then you're nothing more than vile scum. If they think you're a customer then their only job is to be as friendly and cheerful as possible. So let's say you're pitching a restaurant, the first words out of your mouth should be "I was looking at the menus on your website". Immediately they're guard drops, because what sales person looks at food menus? And then follow it up with "and noticed a few problems with your website that the owner/manager/CEO will probably want to know about". Obviously, don't mention their actual name even if you know it because as a customer, you shouldn't. Then close it off with "if you'd like you can give them my name and number and I can explain it to them whenever they have some free time". Some will ask you what the problem is, just deflect it by saying "well it's a combination of a design flaw and a buffer overflow problem". The person answering won't know what the hell a buffer overflow is and chances are neither will the decision maker so it increases your chances of a call back by about 1,000%. Now just sit back and wait for the calls, some business owners are too smart to fall for it but phone sales is all a numbers game. When they call, make up some excuse about how you don't think their php is up to date and that they should contact their hosting company to double check, and from there work in something about a design flaw and start pitching your SEO services. Make sure you keep a spreadsheet with all the names and sites so you know who's calling and when, if you're a 1 man operation it can get tricky.
Good luck bros.
Good luck bros.
^^This, sad but true. I have a friend that calls and sells large scale promotional items to major corporations and he always talks to CEOs or whoever the shot caller is...he says this works.
LOL.
I appreciate the feedback. It sounds like most of the strategy is the same. I do like the call'em and make them call you back approach. and getting the owner to sell it for me to the other one. When they have that type of relationship that is what I always try to do.
Thanks bigb3433 for the thread link.
I had my wife go in and talk to them just as a cold call, soft pitch, to test it out and she fricking got the account on Friday. LOL. I think I just need to be a chick and its' problem solved.
I appreciate the feedback. It sounds like most of the strategy is the same. I do like the call'em and make them call you back approach. and getting the owner to sell it for me to the other one. When they have that type of relationship that is what I always try to do.
Thanks bigb3433 for the thread link.
I had my wife go in and talk to them just as a cold call, soft pitch, to test it out and she fricking got the account on Friday. LOL. I think I just need to be a chick and its' problem solved.
Referrals work best. If you know people who work there they can easily bring it up with the boss like this:
"hey boss i was talking to my friend who does SOMETHING and he was telling me GREAT THINGS that hes done for his clients and i think it might work good for your business too"
"hey boss i was talking to my friend who does SOMETHING and he was telling me GREAT THINGS that hes done for his clients and i think it might work good for your business too"