How to charge a client for managing his FB campaign?

[brownies]

What is the typical practice of agencies when charging a client for running his FB campaign? Flat fee, % spend, etc... ?

 

[jsphfcll]

% of spend... and flat setup fee

 

[careybaird]

Everyone is different. Make it worth your time.. if you do a % spend and they are spending £100 a month then its just not worth it.

I would aim for a monthly management fee based on how much time you are spending on it. If the intial setup takes some time, charge an upfront fee.

 

[-joe-]

Double what you'd be earning an hour with an aff offer.

 

[heavyt]

25% of spend

 

[jsphfcll]

Double what you'd be earning an hour with an aff offer.

lol wut?

that makes no sense... some people make negative or zero

 

[-joe-]

lol wut?

that makes no sense... some people make negative or zero

Exactly. Why would you hire someone to manage your PPC if they couldn't even handle their own?

 

[jsphfcll]

b/c it might be for a brander? he might of talked a good talk? and various other reasons...

 

[Sonny Forelli]

like an agency- 10-25% of spend depending on how much of YOU you're using (ie - your technology, your creative, your copywriting, OR you just managing to a metric of their shit that's already there).

Make the spend decline with volume (er - percentage) but structure this so that at more volume even w/ the decline is still benefits you more.

 

[Swinny]

fees and % spend

 

[bauss]

flat initial + (spend% or monthly flat)