How does POF conversion tracking work?

[lschmidt]

Don't you need a separate code to use for each campaign/offer? Or does it somehow know which campaign made the conversion based on the user who triggers it?

Also, is there a way to set this up with offers on Epic Direct?

Thanks

 

[rileypool]

It's the same code for anything you run on POF. Ask your AM to place the pixel.

 

[xentech]

When an ad is clicked on POF a cookie is set which identifies which advert and campaign it is, now when the tracking code is triggered on your offer POF will reference that cookie and find out which campaign the conversion belongs to.

(I've never used POF tracking but this is how pretty much all tracking systems work)

 

[lschmidt]

Ok so if somebody gets to a conversion page with my POF tracking code, but they actually came from a different ad network (ie I'm running the same offer on POF and yahoo) - the POF conversion should *not* trigger - right?

 

[rileypool]

Correct.

 

[lschmidt]

Cool thanks guys.

And nice blog riley, lots of good stuff you have there.