This is one thing I've been curious about. Lets say I were to create an affiliate network (which apparently isn't that hard if you have HasOffers, though running it is a completely different kind of beast), how does one even find the offers in the first place? I don't mean joining other affiliate networks and pushing their offers on yours either. I mean, how does one go about getting offers for themselves on their affiliate network?
How do Affiliate Networks find offers?
- Thread starter Appono
- Start date
Likely it could be months & years of building contacts. Established networks have biz-dev teams who look for offers in demand.
Finding advertiser with the direct cpa offer very difficult. Almost all the offers owned by certain sect of Russian Mafia residing illegally in Israel, not easy to meet. We had some success by dressing up in top hats and chinchilla and attending networking events in fancy horse-drawn carriages, but without a Russian Mob connection is still very difficult to find the direct advertiser.
Ooh, a new network a'borning.
I can't fucking wait. :banana_sml:
Lol, fucking WAT? BAN this dripping goat penis, plz.
Its not a one-way street. 11 months ago I had no knowlidge of how affiliate marketing or even affiliate networks actually work. But I have found out that some of our products could be sold via affiliate marketing. Then I google some toplist and contacted the first network and start it up.
So I think the best way for networks is advertisement and it will surely bring some new merchants - there are some Merchants just started everyday.
So I think the best way for networks is advertisement and it will surely bring some new merchants - there are some Merchants just started everyday.
From being on the merchant side. Here's how the process normally works
1. Get a few dozen emails a day telling you how they're the greatest network, have massive volume etc.
2. Do a quick rep check - do they have LinkedIn, what's their website look like, do they have contact details, what does a Google check bring up, have I heard of them before from forums etc. If they pass, continue to step 3.
3. Chat with their biz dev team/account executive to come up with terms. Probably about 50% of networks fall of due to can't meet/won't meet contractual demands.
4. Start letting them run our offers.
I'll also reach out to networks occasionally that are the leaders in their geo's/niches.
1. Get a few dozen emails a day telling you how they're the greatest network, have massive volume etc.
2. Do a quick rep check - do they have LinkedIn, what's their website look like, do they have contact details, what does a Google check bring up, have I heard of them before from forums etc. If they pass, continue to step 3.
3. Chat with their biz dev team/account executive to come up with terms. Probably about 50% of networks fall of due to can't meet/won't meet contractual demands.
4. Start letting them run our offers.
I'll also reach out to networks occasionally that are the leaders in their geo's/niches.
Speaking as an advertiser, I only work with networks that are recommended by friends in the business. If they've already worked with a network and know the traffic is solid, I'll give the network a shot. Otherwise, some no-name network cold-emailing will just get ignored - it could be a great network for all I know, but there's no reason to open up risk like that when I can easily work with guys who have already established their credibility. So I would say just work on networking and meeting guys in the industry, improving your contacts, etc
Also if the network is too slow with getting the offer up and running (ie. they take multiple days to set up the pixels, constantly request more and more changes to the point where it's taking 2+ months just to get 1 lead) then they usually end up on a little shared blacklist. Likewise if they're too eager and they just plop it up and want to immediately run it 1 day after first contact, it makes it seem a little sketchy. So make sure your shit is nice and professional and you know what you're doing so there's no awkwardness making you look like an ass and giving you a bad rep.
Also, when a network asks for ridiculous terms, the first thing advertisers do is drop their name in a group chat so everyone can laugh about it, and that's a good way to significantly put a damper on your potential business.
Also if the network is too slow with getting the offer up and running (ie. they take multiple days to set up the pixels, constantly request more and more changes to the point where it's taking 2+ months just to get 1 lead) then they usually end up on a little shared blacklist. Likewise if they're too eager and they just plop it up and want to immediately run it 1 day after first contact, it makes it seem a little sketchy. So make sure your shit is nice and professional and you know what you're doing so there's no awkwardness making you look like an ass and giving you a bad rep.
Also, when a network asks for ridiculous terms, the first thing advertisers do is drop their name in a group chat so everyone can laugh about it, and that's a good way to significantly put a damper on your potential business.
I think establishing a specific industry vertical is probably your first step. Putting an offer together will depend on who is buying the lead generated from it. There are vastly different metrics to capture depending on who the data is being sold to. From there, you can pretty easily set up the forms yourself. If you're weak on the development end, there are plenty of tools for various levels of investment to put them together more easily.
hrm
because of this,
this works.
More than a few of us go to trade shows. Trustworthy email relationships are hard to build and I want quality out of the gate. Rather than sending me an email like every swinging AM, come meet me. Show me what you've got and have a drink or ten with me if you want an easier path to my offers.
Most networks have a Business Development team that research and contact businesses that they think could work as an affiliate marketing campaign. It's not all that complicated. Tradeshows are obviously a great place for the two parties to find each other that speeds up this process.
