One thing I don't buy into though is the preloaded viewers, people who stay on the same channel through prime time shows - local news - tonight show/late night.
I mean, back when Jay took over, 10 years ago, even 5 years ago, sure, I'd believe it.
But in today's world of on screen menus, 100+ channels, and DVRs, I don't know anyone who stays on the same channel for basically 2 1/2 - 3 hours straight.
That's a really good point. I know that preloading was huge years ago. Network execs took great pains to schedule shows that claimed blocks of nights rather than splotches of territory across the week.
DVR has definitely turned that upside-down.