I hope the Canadian gov't returns the taxes they collected on this. They are a party to the fraud.
It's great how they will go after the charities for the money back but the gov't for the taxes? No way.
FTC Halts Deceptive Practices of Marketer Who Collected $359 Million
- Thread starter Dullspace
- Start date
It's great how they will go after the charities for the money back but the gov't for the taxes? No way.
John Gotti used to put on a great 4th of July fireworks show for the kids in his neighborhood in Queens.
''He's got a good heart,'' said Sal Ceffali, who had brought his wife and two grandsons. ''He's always good to the kids.''
''He takes care of people in the community,'' added his wife, Sally. ''You're not afraid to walk around at night.''
"Some complained about the large number of police officers at their traditional celebration. ''I don't know why we need all these cops,'' said one resident who lives across the street from the hunting club and asked that his name not be used. ''There have never been riots or fights.'' 'Burglars Stay Away'"
Defying Fireworks Ban, Gotti Party Erupts - New York Times
im not so sure this is good advice, the guy had to block people from cancelling their rebill just to make his business profitable.
He had a lot of different copywriters, just small guys, no big names. They actually didn't get paid a lot. I believe around $4k/mo to slam out as much copy as they could.
I think the method was something like this:
1. Pump out as much copy as possible using 4-6 different copywriters.
2. Pick the good shit (anything worthy of a test) and throw 90% of it away.
3. Test it to try and beat control.
4. Repeat
Also, it was always A/B testing. No multivariate, I'm assuming he tested both and found a higher yield from sticking with just A/B. Thats why a lot of people would complain about his offers going up and down in terms of conversions when he would test something drastic. Testing was a system he built into the business, it wasn't something that he did for a week and then stopped which is what made him so successful.
Here's a start:
http://ftc.gov/os/caselist/1023012/110902jwillmscmpt.pdf
Probably no helpful URLs but plenty of ky's to search through.
The complaint is a great how-to-get-sued-for-everything-you're-worth-by-the-FTC manual
