I started advertising on FB a few weeks ago, considering it a massive source of traffic and an obvious next step to try to run affiliate campaigns. I've been extremely disappointed.
I think I run fb campaigns fairly by the book. Multivariate testing, a couple dozen different versions of the ad to start with eye-catching images, weeding out ads with shitty CTR. I regularly manage to create ads across multiple offer types with 0.1 - 0.15% CTR, which I understand to be very good for FB.
The result?
1. Inability to get volume, even when I have high CTR ads targeting 1M+ people and a $1k / day budget. I can't manage to spend more than $80 a day using CPC.
2. Shitty conversion rates across the board.
3. Switching to CPM on high-CTR ads to get volume ALWAYS kills my CTR very quickly and results in $1 CPCs.
I'm more than willing to accept that I suck at facebook, and even suspect that's the case. But seriously, what the fuck? The fact that I can't even get volume (without switching to CPM which kills my CTR and wastes money) makes me think facebook hates me.
Has anyone else had this problem? I'm starting to think all these people who claim to make money with facebook are full of shit :costumed-smiley-087
(Yeah that's a musketeer, what about it?)
I think I run fb campaigns fairly by the book. Multivariate testing, a couple dozen different versions of the ad to start with eye-catching images, weeding out ads with shitty CTR. I regularly manage to create ads across multiple offer types with 0.1 - 0.15% CTR, which I understand to be very good for FB.
The result?
1. Inability to get volume, even when I have high CTR ads targeting 1M+ people and a $1k / day budget. I can't manage to spend more than $80 a day using CPC.
2. Shitty conversion rates across the board.
3. Switching to CPM on high-CTR ads to get volume ALWAYS kills my CTR very quickly and results in $1 CPCs.
I'm more than willing to accept that I suck at facebook, and even suspect that's the case. But seriously, what the fuck? The fact that I can't even get volume (without switching to CPM which kills my CTR and wastes money) makes me think facebook hates me.
Has anyone else had this problem? I'm starting to think all these people who claim to make money with facebook are full of shit :costumed-smiley-087
(Yeah that's a musketeer, what about it?)