We’ve received significant negative feedback over the past few weeks about ads promoting free offers which, in reality, are not free to the user. As noted in section 8 of the Facebook Ad Guidelines, “Prices, discounts, and free offers: Ads cannot be deceptive or fraudulent about any offer made. If an ad includes a price, discount or ‘free’ offer the ad must clearly state what action or set of actions is required to qualify for the offer.” In addition, advertising is not permitted on Facebook where the business model or practice is deemed unacceptable. Some business models and practices that may violate this policy include unclear billing or participation practices. For these reasons, ads promoting deceptive free offers run contrary to Facebook’s ad guidelines and overall advertising philosophy and are no longer permitted to be advertised on Facebook.
The policy team is giving advertisers by end of day Thursday (3/11) to delete these ads and is requesting that you do not submit any new ads promoting these types of offers. Ads that remain active will be removed. They have also cautioned that advertisers who continue to create ads that violate any policy or generate strong negative feedback may have their ads disabled or face account penalties up to and including the loss of beta tools and permanent loss of advertising privileges.
The policy team is giving advertisers by end of day Thursday (3/11) to delete these ads and is requesting that you do not submit any new ads promoting these types of offers. Ads that remain active will be removed. They have also cautioned that advertisers who continue to create ads that violate any policy or generate strong negative feedback may have their ads disabled or face account penalties up to and including the loss of beta tools and permanent loss of advertising privileges.
Still, my major bread-earners got through unscathed. Hope it stays that way. What pisses me off is all the ads are compliant, the ones I'm running now and the ones that are dissed. They're just dissing without reason. I know this is standard practice with FB, but its been a while since I've been stung like this, and now I'm getting reacquainted with all those bitter feelings an affiliate feels when FB takes a shit on his face.
