I have a campaign that I just started running yesterday. I'm just in the testing stage and I'm split testing everything; age, headlines, images.
I created about 137 ads in total and I'm breaking even so far. Problem is that I'm not getting enough impressions on some of the ads to get enough data for that age group. For example, one ad in one age group got 100,000 impressions while others barely got 1000.
Should I pause all the ads that I already have enough data on and then just let the other ones run? Currently bidding CPC at .59
I created about 137 ads in total and I'm breaking even so far. Problem is that I'm not getting enough impressions on some of the ads to get enough data for that age group. For example, one ad in one age group got 100,000 impressions while others barely got 1000.
Should I pause all the ads that I already have enough data on and then just let the other ones run? Currently bidding CPC at .59
