Expedia penalised?

I noticed that google flights popped up in the more section a few days ago. I didn't really think about it until I read this story.
 


I like stories like these because it shows that despite what Matt Cutts wants people to believe, Google's algorithm is so bad that it was unable to (or unwilling to, which is equally as bad) figure out that one of the biggest brands on Google is manipulating Google's algorithm for higher rankings.


On top of that it helps show that Google's policies are setup in a way that is most damaging to small businesses.

If you are a black hat and get penalized... who cares you can easily setup a new site and be back in business in a week.
If you are a big brand and get penalized... don't worry, Google will make the penalty temporary for some good PR and then give you your rankings back.
If you are a small business and get penalized... you're screwed because you can't just move to a new site, and since Google does not have any support to speak of, you're just sort of fucked.

So in the end the SERPs are full of big brands (who would generally be at the top anyways), and blackhat sites. The sites that are absent are the small business owners who are either afraid to do SEO or who have been penalized and can't do anything about it. And those small businesses are the exact sites Google would want to see at the top for many search terms.

Conclusion:

if you're not a big brand, go blackhat. Otherwise you're playing a game you can't win.
 
Break the Internet.

Other companies sure do waste opportunities; it is as if they want to stay behind.

Colbert called Bong (purposely misspelled) a small mom and pop in comparison to the Do No Evil Company. Just for clarification, this was a news page somewhere. No knock to Steve, just saying.

There are smart enough people here (members certainly, but maybe not active) to address many of the concerns (such as link penalization or traffic) that are raised repeatedly. Things like this incident, if we think about it, came out about this company at least 5 years ago. Let me make attempt to make this plain.

The web is the Truman Show. You have no free Internet. There is no world wide web. It is a walled garden.

[ame=http://www.youtube.com/watch?v=TM8L7bdwVaA]Newscasters Agree: A Christmas Present Or Two Or Ten Edition - YouTube[/ame]

If this is with people, what do you think happens with machines?

Some do not know this and go through the show season after season, sharing their passion (LOL), attempting to rank, making cash (or not) or simply doing whatever gets them off.

They never touch the edges. They live in the tall grass.

Just the same, others DO KNOW that the web is like the Truman Show, but as long as their bills get paid, so what. They too, never touch the edges. Although, they know there are edges. They live in the bloom (or bust) of the fruits and flowers (desires).

This is where the problem lies.

As long as companies dangle enough carrots (read that as money, fame, pleasure, etc.) in front of the people who know the web is a walled garden to keep them from the edges, these issues with large corporations will always exist.

If the skillful individuals, who can read a thread about someone or some issue they don't like, then summon essentially all of the subject's personal and peripheral data or launch attacks against competitors, take down giant websites and other interesting actions align with purpose and take these skills, concerting them to finding the edges, the web would change essentially overnight.

Accordingly, Xspeedia (again, on purpose) or whoever else could thumb their nose at any attempt from whomever regarding how they operate their OWN enterprise. We would have a new frontier.

The thing is, you do not even have to tear down the entire curtain of Oz. A rip through the thread would be enough. Light itself would do the rest.

Okay, let's try this differently.

Nothing online is new and it will only repeat itself.

The foundation of the web is basic human instinct, for lack of better explanation and wanting to keep things simple, the meaning here is life and death. Everything grows from there. Okay, let me say it again. Sex and violence.

No, you don't believe me? Let us go back.

The internet = meal eat Terry project. Of course, well all know that already.

The early internet was essentially sex and lots of it as soon as technologically possible. If not mistaken, the first image online EVAR was of three women posing topless. Not sure, about the topless part, sure it was women. After that, hackers, pr0n. Since then, everything just repeats and refines, but is all the same. Thus, life and death, sex and violence on repeat 24 hours a day, globally as expected in our current state.

GEOcities=MyHouse=FaceBible
Web Galleries=Phlickr=Instacoke

What are these sites when stripped of their fancy GUI's, pretense, million and billion dollar buyouts and IPOs?
Good ol' fashioned Web rings.

You old enough to remember web directories (when they were really important)? How about Excite, HotBot, AltaVista? Here's the thing, there is no such thing as a search engine. One you can access, anyway. It's just a directory not presented in a standard way.

Think of it like this, when you start a car (and accordingly, the engine), you direct the car where you want to go. You can go where you want, legal or not and on the road or not. When you use a so-called search engine, you do not go where you want. You simply get a list of items from the already sorted directory where the company deemed appropriate for you to travel.

The actual search engine is not for public use.Consumers get only sanitized directory access.

This is important in understanding what we are dealing with, not what we are being told what we are dealing with AND to understand that nothing is new, not really. So therefore, it is nothing to fear. You have been here before.

Now, back to the web rings. Do you like pictures of cars? There was a web ring for that. Like chocolate lab puppies? There was a web ring for that. Like astronomy? There was one for that. And, guess what? You could jump from ring to ring, cross rings and stay happy for hours. If you were not careful, you could get lost and end up somewhere you never intended. Tell me you never did that with a "search engine".

Of course, if you've never watched a video on the Tube and lost more than the 3 minutes you set aside, stay out of this; let me get back to these very important web rings.

These were back when Webmasters RULED the Internet as Gods of mankind’s techno-consciousness. They shared freely amongst each other WITHOUT fear. Then money came and because people don't understand money, fear and greed came too (but that topic would only muddy the waters here-digress).

Again, let’s get back to the web rings and their TRAFFIC. The bigger the ring, the more traffic, the more money. Sex as usual, lead the way in methods of acquiring traffic. Pop up, pop unders, exit traffic, redirected traffic, browser manipulation and everything imaginable to pop that new nut and get that money. Baby got back, pop that coochie!

Eventually, instead of looking to each other and to those who like the subject of their webrings for traffic, web masters began to get traffic from search engines. Along the way before penalization, traffic from anywhere, so long as it yielded results. Even still for some.

Unfortunately, somebody reading this is still not getting it.

See, many people know how to smoke the ol’ medicinal. However, many smokers cannot grow the very thing that gets them to that special place of relaxation, euphoria, bliss or whatever. Those in sales usually aim for the glam work, the frontline. Actors, actresses and dealers (both street level and the places with the green plus signs), but how many dealers actually cultivate, develop and render the actual product? How many actors get behind the camera and do the work that matters, before the pleasure of acting?

Okay, let me back up. Let me use the McDonald's example that was my first thought.

This place sells burgers, fries and such even though their primary business is real estate*. For the sake of argument, just about everybody loves the fries and the burgers. As such, everybody on the Internet (you know, the marketers who replaced the web masters), wants to work with Mickey D's.

Nobody wants to sell potatoes. Nobody wants to sell cattle.

Sure people buy traffic, sell traffic and do it all essentially as one shots. You know, buy this list and squeeze it dry. Arrange this group of names based on X and Y criteria and assume B and hope D sells. But who is breeding cattle? Web ring.

Who has Angus? Or Aberdeen? Or Kobe? Web ring.

Have you seen, visited, smelled a genuine slaughter/cattle ranch? It is literally cows for miles and the funk of 40,000 years. Web ring.

The cows, as studies indicate, know they are going to die, but guess what? They don't leave. They can't leave. Web ring.

You see, this is not a talk about a sales funnel here. Nor is this a talk about surprise sales. People WANT to be in the web ring. They want to be in the quicksand of their digitally induced emotional states. That one free pr0n clip was NOT enough. They demand you give them another, right now! They lust after their own random thoughts and seek both validation and gratification through ALL of their clicks to satisfy their itch.

The Mega Corporation doesn't want certain websites within their directory because it ruins the user experience? PFFT! Your users want everything you give them because all you give them is what they ask for. Why not have articles on handcrafted microbrews feature adult ads insinuating an orgy during Oktoberfest if their needs call for it? Who said those results cannot mix in search? Break the Internet.

Let us just remove search. No one is searching anyway. People wander aimlessly allowing mob rule, emotions, impulses and violence dictate their realities. Herd the cattle and direct them accordingly. Break the Internet.

Do you now see the problem with the current situation online?

McDonald's buys potatoes and sells French fries.
Back in the day, web masters had potatoes.
Now, as marketers they work the fries**.


Please don't piss yourself, keep this in context.

Now contrast McDonald’s with the company everyone cries about. That company possesses all the potatoes too (at least they would have you to think so). They do not even buy the potatoes.

You looked back at the old web, now flash forward to today and glimpse to the future, what is there?
Tor = a meal eat Terry project.

What is on Tor and in abundance? Violence and of course, sex. You see, it is just a repeat of the previous cycle. This is why in going forward with finding solutions to the current dilemma; going back will provide useful insight. Web masters need to stop working drive-through, stop working the fries, get from in front of the camera and go back to growing potatoes and raising cattle.

One is dirty, the other stinks but both put you back in control.
Break the Internet.
Users will thank you.

*Layers on layers here.
**Today they buy the fries too.
 
"You must spread some Reputation around before giving it to WildGunner again."​

These were back when Webmasters RULED the Internet as Gods of mankind’s techno-consciousness.

ny03qNh.gif


More and more Atlantean souls have reincarnated back into this world then any other time in history... The return of all the Ancients' is nigh...​
 
Other companies sure do waste opportunities; it is as if they want to stay behind.

Colbert called Bong (purposely misspelled) a small mom and pop in comparison to the Do No Evil Company. Just for clarification, this was a news page somewhere. No knock to Steve, just saying.

There are smart enough people here (members certainly, but maybe not active) to address many of the concerns (such as link penalization or traffic) that are raised repeatedly. Things like this incident, if we think about it, came out about this company at least 5 years ago. Let me make attempt to make this plain.

The web is the Truman Show. You have no free Internet. There is no world wide web. It is a walled garden.

Newscasters Agree: A Christmas Present Or Two Or Ten Edition - YouTube

If this is with people, what do you think happens with machines?

Such a thought provoking post. Would love to read more.
 
Interesting read came across my browsing habits today....

seobook.com/divide-and-conquer-algorithm

Just published today it seems. It must be something in the air. Although my current priorities have keep me from finishing it thus far, some of my previous post resonates here. However, the author does not suggest the actions proposed within this thread (or any), he rings the same alarm (somewhat) in front of a larger audience. If people would just stop reaching for low hanging fruit. The industry as a whole (and individuals) would far much better.

Hopefully, the skillful arise and take action.

Anywho...

7 of my own questions/thoughts*. These are just things that someone like me thinks that if we here entertained more of instead of other subjects often presented (even in STS), that we might actually arrive swifter to our individual and collective destinations while we operate within this thing of ours we call the web**.
  • How do you get MicroHard, Jungle (and their Web Services) and other competing giants to allocate more resources to online, where the relationship proves beneficial for those of us involved in solving participant (that is the new word for consumers) issues?

  • How do we get deeper, more meaningful analytics without compromising our market position or revealing insights to third parties?

  • How can JavaScript and other scripting languages be used to deliver actionable data beyond the current frame?

  • How do we extend search beyond the browser effectively eliminating the limitation of the "Internet sandbox" and in effect, spider the cloud?

  • How do we need to configure and interpret the analytics and other data to effectively eliminate search (or transform) as we presently understand it?

  • Are you really getting the most use from botnet armies?

  • What answers, practices, systems or implementations that thrive in other relatively small ecosystems (popular websites, Tor, Linux communities, etc.) can be brought to the mainstream (repositioned or expanded upon) to help eliminate governance from corporations keeping users from their intentions?

Part of the issue is too many people are in the US. Who here is consulting for Baidu? Toyota, Hyundai and Kia did it, why not the web? That is to say, think of Do No Evil as GM. The right import can do wonders. As emerging economies come to the forefront, they post not only as wild economic opportunities but also as youthful upstarts vying for shots at the title.

Anyway, let me digress.

*The thread is here, hence the discussion here.
**The web now means life. It is no longer computers, search or Internet. It is the digital life, connectivity itself. Exchange and reception.
 
SEO, what a fucking waste of time...​

It's rare that i disagree with CC... but this is one of those occasions! I see SEO as one of many online marketing channels along with PPC; Social Media Marketing; Email etc.

SEO cannot be ignored as a marketing channel, as the barrier to entry is so low... and if implemented correctly, the ROI is significantly higher than most other online channels (in my experience anyway)


When you build your house on someone else's land...

OK... i'm with you on this one! I know that it's a message that you've been putting out there consistently for quite some time now with Big Brand Checklist; Case Study - Additional Traffic Sources; and Traffic Leaks etc.

Unfortunately, it's a message that i haven't yet embraced... but i plan to hit you up on skype at some point to discuss this in more detail.

Although i'm a proponent of SEO, i do understand it's limitations and do sometimes get dizzy from chasing my tail all day long!
yqzhYyk.jpg

 
@ WildGunner - thank you for your input, my mind = blown

The web is the Truman Show. You have no free Internet. There is no world wide web. It is a walled garden.

This is how i've always seen it... the web as a marketplace and Google is the biggest retailer in the marketplace. Like all retailers, they are limited as to what they can stock on they're shelves (search index) and like all retailers, they place their high margin products in the most prominent position (PPC). My job as and an SEO is to get my products (websites) onto or near the same shelf as those high margin products (no.1 SERP). My job as a business owner is to drive sales via other marketplaces, channels, retailers affiliates etc.


Why is Search and in particular Google so important right now??
Google is now synonymous with search... when we come across a question that we cannot answer... we "GOOGLE IT" to find the answer. Until that changes, and "Google It" is replaced by something/anything else marketers and business owners will look to place their products on Google's shelves.

Which leads nicely onto... BREAK THE INTERNET!!

Let us just remove search. No one is searching anyway. People wander aimlessly allowing mob rule, emotions, impulses and violence dictate their realities. Herd the cattle and direct them accordingly. Break the Internet.

Do you now see the problem with the current situation online?

McDonald's buys potatoes and sells French fries.
Back in the day, web masters had potatoes.
Now, as marketers they work the fries**.


Please don't piss yourself, keep this in context.

Now contrast McDonald’s with the company everyone cries about. That company possesses all the potatoes too (at least they would have you to think so). They do not even buy the potatoes.

You looked back at the old web, now flash forward to today and glimpse to the future, what is there?
Tor = a meal eat Terry project.

What is on Tor and in abundance? Violence and of course, sex. You see, it is just a repeat of the previous cycle. This is why in going forward with finding solutions to the current dilemma; going back will provide useful insight. Web masters need to stop working drive-through, stop working the fries, get from in front of the camera and go back to growing potatoes and raising cattle.

One is dirty, the other stinks but both put you back in control.
Break the Internet.
Users will thank you.

*Layers on layers here.
**Today they buy the fries too.

I've never really thought about it like that... but you're right... we're all unknowing consumers - slaves to the big corps! Breaking the chains is not going to be easy though!
 
"War is about superior concentration of forces at the point of attack"

Results served by Google are lately crap. At least in my areas of interest. Few years ago SERPs were quite good and loaded with a LOT of different information (a lot of 90' looking websites with gold nuggets and meat). Now, it looks like SERPs are politically correct. It's harder to find alternative information, less commercial and POP ones. That possibly creates a weak point where we could concentrate our forces.

Google wants to serve information for all niches out there. They want "high quality" SERPs in every niche. That is impossible. They can't keep control over the entire world of information (and have their ad revenue growing at the same time). So, that's why SERPs are shit these days.

Maybe it would be a good starting point to think about cutting out small niches out of Google positions?

Creating directories, websites, highly specialized "search engines" that are filled with genuine information, not commercialized shit. Every niche has it own freaks, maniacs and lovers that will are happy to give a chance to another source of information. Also every niche has webmasters and marketers that are also somehow into that niche.

I can see it happening, but there must be communication between webmasters and willingness to do it.

Marlon Sanders on The Next Internet Millionaire - YouTube
eq_gNuAgtCE
 
"War is about superior concentration of forces at the point of attack"

Results served by Google are lately crap. At least in my areas of interest. Few years ago SERPs were quite good and loaded with a LOT of different information (a lot of 90' looking websites with gold nuggets and meat). Now, it looks like SERPs are politically correct. It's harder to find alternative information, less commercial and POP ones. That possibly creates a weak point where we could concentrate our forces.

Google wants to serve information for all niches out there. They want "high quality" SERPs in every niche. That is impossible. They can't keep control over the entire world of information (and have their ad revenue growing at the same time). So, that's why SERPs are shit these days.

Maybe it would be a good starting point to think about cutting out small niches out of Google positions?

Creating directories, websites, highly specialized "search engines" that are filled with genuine information, not commercialized shit. Every niche has it own freaks, maniacs and lovers that will are happy to give a chance to another source of information. Also every niche has webmasters and marketers that are also somehow into that niche.

I can see it happening, but there must be communication between webmasters and willingness to do it.

Marlon Sanders on The Next Internet Millionaire - YouTube
eq_gNuAgtCE

Google search results are the best they've ever been. Studies show that click through rates to the #1 position increase most years. That's a direct indication of how good the top result is at serving up a solution to the searcher's problem.

I see less spam in SERPs than ever before, and get answers to my questions faster. Anyone that thinks they're getting worse from a consumer/buyer's perspective is a disgruntled SEO that's deluding themselves into thinking their sites are more valuable than they really are.
 
Google search results are the best they've ever been. Studies show that click through rates to the #1 position increase most years. That's a direct indication of how good the top result is at serving up a solution to the searcher's problem.

I see less spam in SERPs than ever before, and get answers to my questions faster. Anyone that thinks they're getting worse from a consumer/buyer's perspective is a disgruntled SEO that's deluding themselves into thinking their sites are more valuable than they really are.
Well, maybe you are using different Google then?

And studies about what? Increasing CTR to #1 isn't possible with all that shit served on the side of SERPs (And above and on the bottom...).

You see, Search is not only about SPAM. Quality is defined by MUCH more that just existence of SPAM in SERPs. Actually, SPAM you are talking about is just a tiny fraction of crap Google is serving.

I'm talking about quality of information served. It's just crap (for me at least). The fact that sheeps might be happy with the SERPs doesn't mean SERPs are of high quality.

Overall, Google SERPs currently are worst than ever. That's why, well in my opinion at least, this is the chance for people who know about things a bit more that average Joe, to create better services. Maybe your questions aren't that difficult, or maybe you are happy with the first crap you get? I have no idea.

And I don't know what other people/SEOs are thinking, but sure, my sites providing a lot more usable and in depth information (backed by hard evidence) than 90% of shit out there created by wannabe specialists.
 
What studies show what to who?
Thought they kept all their data in the Bat Cave's Bat Cave.

Even still, the data that comes out, how do we know it is clean? Or even all the data?
Who is checking the checkers?

How does a click through rate indicate quality? Couldn't someone also say that this is a "direct indication" of people's belief that the top result is the best?

Most of the Nerds were co-opted long ago.

Might as well say Faux News is a bastion of political thought and international information. That is if we're going by the "numbers".

And that Wikipeepeedia is the unadulterated siphoning spot of the world's information and unbiased presentation of knowledge that gleefully shares reference materials for all to enjoy free of capitalistic influence.

Certainly, you've all read Wiki the Terms of Use Update regarding anonymous PAID edits and contributions and how to handle them going forward.

Well, what would that mean? It means it already takes place.

And regarding using them (G) as a personal search? For me, honestly that stopped several years ago. For most queries the two engines, (as Yippee! using Bong, so it's only 2 major competing engines) yield nearly identical results. For certain queries result differ, but for the most part it is page after page of uninspired commercial content from large corporations dominating every aspect from commercial to "natural" results (if you actually believe that).

The only reason my comment land here is because this browser was opened to use QuackQuackStop because of the desire to get different and surprising more accurate results for a "personal" search. This is happening more and more for me.

Then again, been using the internet since the ring, buzzz, pop and click days and know what the results used to look like. G wasn't even the best engine. The best engines companies bought and took off the market and made them private. This company was the best of what was left (if that). AND on top of that it was marketed endlessly. This was NOT growth from ability. It was perfected product placement.

Let's not fool ourselves.