I don't know the guy, but I have seen him around...he's everywhere. So, if anything, it's further proof that he is a great marketer.
Get yourself a banner made and then submit it to everyplace he has, then you will be a great marketer too. Make sure you use the money your publishers are earning to pay for the spots too.
Anyone outside of IM is gonna look at you like a fuck tard if you ask them about Ryan Eagle.