Bitget Campaign in Vietnam: How We Maximized Crypto Conversions
Promoting a cryptocurrency project requires a strategic and data-driven marketing approach. EVADAV’s media buying team demonstrated it when working with an offer for Bitget, one of the leading cryptocurrency exchanges. In the testing described below, we reached remarkable results by leveraging precise targeting, cost optimization, and high-impact creatives.
Campaign Overview
Offer: Bitget cryptocurrency exchange
Geo: Vietnam
Revenue Model: 35% Rev Share
Approval Time: 30 days
Cookies Duration: 30 days
Test Budget: $1,500 (adjusted to $1,579)
Bitget’s primary goal was to maximize conversions while maintaining budget efficiency. Here’s how we achieved an impressive ROI of over 25% by optimizing our overall strategy.
Step 1: Setting up the campaign
To maximize reach and engagement, our media buying team used two powerful ad formats:
- Push notifications
- Popunders
Working with both mobile and desktop traffic in Vietnam, we focused on Android OS 15 and iOS 18 to reach users with up-to-date devices and ensure higher engagement rates.
Step 2: Adjusting CPC
The initial CPC stood at $1.9, but through strategic adjustments, the team reduced it to $0.41 thanks to:
- Premium traffic sources. EVADAV’s account manager helped improve traffic quality by using Black and White lists.
-Automated filtering. The system of automatic rules turned off poorly performing campaigns and sources, leaving only the most efficient ones.
- Bid adjustments. Bids were refined based on real-time performance data.
Finally, impressions per user were limited to avoid ad fatigue.
Step 3: Creative strategy featuring Lionel Messi
A standout element of the campaign was the use of creatives featuring Lionel Messi, Bitget’s official ambassador. These ads were exclusively used for Push Notifications, capitalizing on Messi’s global appeal to boost engagement and trust. The landing page also incorporated football-themed elements from LaLiga, which Bitget sponsors.
Step 4: Monitoring and optimization
Key KPIs included:
-Click-Through Rate (CTR) to measure ad effectiveness.
- Conversion Rate (CR) to assess traffic quality.
- Cost Per Click (CPC) to monitor advertising efficiency.
- Return on Investment (ROI) is used to evaluate overall profitability.
Throughout the campaign, performance metrics were tracked in real time, allowing for continuous adjustments.
Campaign Results
With a total budget of $1,579, the campaign delivered outstanding results:
-Clicks: 3,966
-Conversions: 594
-Revenue: $1,918
- ROI: 25.7%
Later, our media buying team scaled up this strategy with significantly larger budgets.
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