No, they're in trouble because you can't fit side effects into the 2 lines of an adwords ad.Is it really that much of an issue?
They're in trouble because they didn't mention little details like side effects that may include death.
I don't think anyone's "next", because the only other industries where side effects may include death are tobacco, alcohol, and firearms. And I'm pretty certain those can't be advertised on Google PPC (except fine wine).
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