Covid-19 and Its Impact to Marketing

Covid has a huge impact on the marketing space. People mostly live online now, order food, buy products and services. If early online was one of the options then now it becoming the only option
 


Increased perceived value of intangible products

I agree with all your E-commerce insights and the SEO schools too. To add to this discussion, I also observed that intangible online products such as subscriptions, game currency, E-money, Bitcoin, NFT's, and more are now much more sellable. Before, people liked to flex offline, showing things physically while spending less on intangible things like videogame skins or OnlyFans. However, covid made everyone more active on the internet. The young people nowadays hang out more on Discord than they do online and even buy Discord stickers and Nitro membership. Lots of new opportunities from this.
 
I work in payday loan space US market now that have it's low season period every year, in 2021 this period was twice longer because of covid, I didn't expect that
 
Conducting keyword research, selecting the right keywords and topics, and using them in appropriate places on the page
Using title tags, header tags, image alt tags, and the meta description tag correctly
Creating a URL structure that is optimized for users and search engines
Creating an internal link structure, navigation, and information architecture that helps the search engines crawl the website effectively and efficiently and aligns with your user’s expectations
Creating great content that can be used to earn inbound links during off-page optimization strategies
Using multiple types of content such as images, videos, lists, and text
Creating a responsive website design that provides a great experience across devices
Designing a website that is visually appealing, represents your brand, and has a consistent look and feel
This all are the tips for SEO friendly website .
 
For sure, every business had pros and cons during covid) Thanks God everything is going to stabilise now, and we can work as before
 
Yup! The online shopping surged from the pandemic. I think it's just a matter of how well
you sell your products and get them to your audience now that everyone is going online.
It's especially hard to sell products that were not meant for online browsing like massage
services or pet grooming. Figuring your audience's favorite social media really helps.
 
You must log in or register to reply here.
Top Bottom