Correlation between landing page length to type of offer?

[stick2Herbs]

Recently I've been experimenting with FB. Im focusing on one offer right now, a short one page 6 field submit.

My question is if there is some general rule of thumb or correlation between type of offer and how long your landing page copy should be?

For example, an email submit only a few sentences, a shortform a paragraph, a longform a few paragraphs and a rebill a motherfucking oprah flog?

Since the shortform offer pays low $X I need to obviously convert more than say a rebill and by having a long sales copy do I lose potential conversions because I keep on dragging on? Or are those generally the tirekickers who wouldn't convert either way?

Or should I stop being a little needy bitch and test it out for myself?

(inb4 someone quotes the last line)

kthxbai

 

[JoseArmando]

It depends on several things but mainly on how good of a copywriter you are.

If you're really good you can write a long ass presell and if it's properly created it'll still give you like 30-40% lp CTR which can be enough even for $1 email submit.

On the other hand, badly written few paragraphs that don't address the right dialogue that's happening in your visitors head will get extremely low ctr and won't work with anything.

So writing long ass copy for the sake of having a long ass copy is pointless.

Thing with writing copy is you're addressing their issues and playing on their fears/desires. If you can correctly identify what makes your traffic "tick" so to speak, then you can decide if you'll need only a few paragraphs or 10 pages of copy.

 

[-God-]

"There's no such thing as too long copy, ony too boring copy."
-Ted Nicholas