I've averaging much higher than that. I think it's just you.
My point was I was operating well above 100% ROI. Obviously, as I took a 300% decrease in CR, my ROI was hit down to about break even. I don't care if you averaging higher than that, I did not change anything, the same KWs are driving conversions, the competition is the same, but the conversions dropped 300%? WTF is that?